Since November, Stage 3 Properties—which designs, markets, and manages rental properties in partnership with developers and investors—has been leasing Ollie at Carmel Place, a 55-unit building that is New York City’s first micro-unit multifamily development, with apartments ranging from 260 to 360 sf.
Stage 3’s “Ollie” platform offers renters the option of fully-furnished studios and shared suites, as well as access to amenities in nearby facilities that include work spaces, juice bars, pools, gyms, spas, and lounges. Ollie will even help renters find suitable roommates through its Bedvetter service.
The “all-inclusive” experience that Ollie is marketing also includes hotel-like services such as housekeeping. This week, Stage 3 announced the signing of a multiyear agreement with Hello Alfred, a personal butler and on-demand concierge service that, starting next month, renters at Carmel Place can sign up for and access through a mobile app.
Hello Alfred is a weekly subscription service that sends a background-vetted “Home Manager” to a renter’s home to take care of basic house cleaning (bed making, kitchen cleanup, etc.), laundry, dry cleaning, clothing and shoe repair, package shipping, and grocery shopping. The service starts at $32 per week.
Ollie is now Hello Alfred’s sole micro-unit partner, and charges for the services provided are already included in the quoted rents for residents.
Alfred’s CEO, Marcela Sapone, told BloombergBusiness that customers at other apartment buildings have used the service for everything from organizing receipts and meeting a cable repair person to refilling a Koi pond. If the helper isn’t able to tackle a particular job—such as plumbing or professional cleaning—he or she will find someone who can for the renter.
Monadnock Development assembled Ollie Carmel Place with factory-built modules for the micro apartments. The building in New York will be ready for renters to move into in the first quarter of 2016. Photo courtesy Monadnock Development.
Rents at Carmel Place run up to $3,150 per month, but 22 apartments are more affordably leased. “Carmel Place is a perfect fit for Ollie,” Chris Bledsoe, Stage 3’s Founding Partner, told Curbed NYC. “With 40% of the units allocated to low- and middle-income New Yorkers, the message of ‘inclusiveness’ is already an integral part of the community and the experience at the building. Additionally, the small unit sizes at Carmel Place afforded us an opportunity to demonstrate to the world that efficient units don’t inherently require a reduction in quality of life.”
Ollie at Carmel Place—which was once going to be called My Micro NY—was designed by nARCHITECTS and developed by Monadnock Development, which assembled the building from modular components. The development cost was $16.7 million.
Stage 3’s next market could be Los Angeles, according to its website. Hello Alfred currently has locations in New York, Boston, San Francisco, and L.A.
Related Stories
AEC Tech | Jan 9, 2019
Our robotic future: Assessing AI's impact on the AEC profession and the built environment
This is the first in a series by Lance Hosey, FAIA, on how automation is disrupting design and construction.
3D Printing | Dec 7, 2018
Additive manufacturing heads to the jobsite
Prototype mobile 3D printing shop aims to identify additive manufacturing applications for construction jobsites.
Architects | Sep 14, 2018
We’ve entered the golden age of brain science. What does it mean for AEC firms?
New research from the SMPS Foundation explores the known principles and most recent research surrounding the human brain and behavioral science. The goal: to discover connections between the science and the AEC business.
Building Owners | Jul 17, 2018
Are we facing a new era in Foreign Direct Investment?
The construction industry is already feeling the effects of the recent tariffs, not only with higher steel and aluminum prices, but with higher prices on Canadian lumber.
Office Buildings | Jul 17, 2018
Transwestern report: Office buildings near transit earn 65% higher lease rates
Analysis of 15 major metros shows the average rent in central business districts was $43.48/sf for transit-accessible buildings versus $26.01/sf for car-dependent buildings.
Adaptive Reuse | Jul 9, 2018
Work, park, live: Inside Cincinnati’s parking garage turned lifestyle hotel
The Summit hotel and conference center is a converted parking garage that was once a factory.
Accelerate Live! | Jun 24, 2018
Watch all 19 Accelerate Live! talks on demand
BD+C’s second annual Accelerate Live! AEC innovation conference (May 10, 2018, Chicago) featured talks on AI for construction scheduling, regenerative design, the micro-buildings movement, post-occupancy evaluation, predictive visual data analytics, digital fabrication, and more. Take in all 19 talks on demand.
| Jun 11, 2018
Accelerate Live! talk: Regenerative design — When sustainability is not enough
In this 15-minute talk at BD+C’s Accelerate Live! conference (May 10, 2018, Chicago), HMC’s Eric Carbonnier poses the question: What if buildings could actually rejuvenate ecosystems?
| Jun 11, 2018
Accelerate Live! talk: The smart jobsite — Predictive visual data analytics for proactive project controls
In this 15-minute talk at BD+C’s Accelerate Live! conference (May 10, 2018, Chicago), a trio of experts in predictive visual data analytics presents how design-build giant Clayco has leveraged this technology to achieve production efficiency on several construction sites.
| Jun 11, 2018
Accelerate Live! talk: ‘AEC can has Blockchains?’
In this 15-minute talk at BD+C’s Accelerate Live! conference (May 10, 2018, Chicago), HOK’s Greg Schleusner explores how the AEC industry could adapt the best ideas from other industries (banking, manufacturing, tech) to modernize inefficient design and construction processes.