Since November, Stage 3 Properties—which designs, markets, and manages rental properties in partnership with developers and investors—has been leasing Ollie at Carmel Place, a 55-unit building that is New York City’s first micro-unit multifamily development, with apartments ranging from 260 to 360 sf.
Stage 3’s “Ollie” platform offers renters the option of fully-furnished studios and shared suites, as well as access to amenities in nearby facilities that include work spaces, juice bars, pools, gyms, spas, and lounges. Ollie will even help renters find suitable roommates through its Bedvetter service.
The “all-inclusive” experience that Ollie is marketing also includes hotel-like services such as housekeeping. This week, Stage 3 announced the signing of a multiyear agreement with Hello Alfred, a personal butler and on-demand concierge service that, starting next month, renters at Carmel Place can sign up for and access through a mobile app.
Hello Alfred is a weekly subscription service that sends a background-vetted “Home Manager” to a renter’s home to take care of basic house cleaning (bed making, kitchen cleanup, etc.), laundry, dry cleaning, clothing and shoe repair, package shipping, and grocery shopping. The service starts at $32 per week.
Ollie is now Hello Alfred’s sole micro-unit partner, and charges for the services provided are already included in the quoted rents for residents.
Alfred’s CEO, Marcela Sapone, told BloombergBusiness that customers at other apartment buildings have used the service for everything from organizing receipts and meeting a cable repair person to refilling a Koi pond. If the helper isn’t able to tackle a particular job—such as plumbing or professional cleaning—he or she will find someone who can for the renter.
Monadnock Development assembled Ollie Carmel Place with factory-built modules for the micro apartments. The building in New York will be ready for renters to move into in the first quarter of 2016. Photo courtesy Monadnock Development.
Rents at Carmel Place run up to $3,150 per month, but 22 apartments are more affordably leased. “Carmel Place is a perfect fit for Ollie,” Chris Bledsoe, Stage 3’s Founding Partner, told Curbed NYC. “With 40% of the units allocated to low- and middle-income New Yorkers, the message of ‘inclusiveness’ is already an integral part of the community and the experience at the building. Additionally, the small unit sizes at Carmel Place afforded us an opportunity to demonstrate to the world that efficient units don’t inherently require a reduction in quality of life.”
Ollie at Carmel Place—which was once going to be called My Micro NY—was designed by nARCHITECTS and developed by Monadnock Development, which assembled the building from modular components. The development cost was $16.7 million.
Stage 3’s next market could be Los Angeles, according to its website. Hello Alfred currently has locations in New York, Boston, San Francisco, and L.A.
Related Stories
Sponsored | HVAC | Feb 3, 2020
Reliable Building Systems Increase Net Operating Income by Retaining Tenants
Tenants increasingly expect a well-crafted property that feels unique, authentic, and comfortable—with technologically advanced systems and spaces that optimize performance and encourage collaboration and engagement. The following guidance will help owners and property managers keep tenants happy.
Libraries | Jan 23, 2020
Information or community center: The next generation of libraries must be both
Are libraries still relevant in a digital world?
Green | Jan 10, 2020
How the new EC3 tool raises the bar on collective action
Nearly 50 AEC industry organizations partnered to develop the groundbreaking Embodied Carbon in Construction Calculator.
Office Buildings | Jan 9, 2020
NFL’s Packers and Microsoft add an innovation center to a fledgling business district
The goal is to nurture startups aligned with local industries.
Building Technology | Jan 7, 2020
Tariff whiplash for bifacial solar modules
Bifacial solar systems offer many advantages over traditional systems.
Sponsored | HVAC | Jan 6, 2020
Four Ways Building Systems Create Long-term Profitability
When accounting for the total cost of ownership and the potential return on investment, owners and developers should consider total energy usage, the lifespan of building systems equipment, the recruitment and retention of occupants, and lease rates.
Sponsored | HVAC | Jan 6, 2020
Maximize Energy Efficiency in Class A Office Buildings With Modern Building Systems
Energy-efficient building design starts with the building envelope, but the building systems have a tremendous impact on energy use as well.
75 Top Building Products | Dec 16, 2019
Top Window and Door Products for 2019
Pella’s Rolscreen retractable screen and NanaWall’s HSW single-track sliding glass wall are among the 16 window and door products to make Building Design+Construction’s 2019 101 Top Products report.
75 Top Building Products | Dec 16, 2019
Top Structural Products for 2019
Inpro’s Fireline 140 fire barrier and Owens Corning’s Foamglas cellular glass insulation are among the 10 structural products to make Building Design+Construction's 2019 101 Top Products report.
75 Top Building Products | Dec 16, 2019
101 Top Products for 2019
Building Design+Construction readers and editors select their top building products for the past 12 months in the fourth-annual 101 Top Products report.