By the year 2050, 70 percent of the world’s population will live in cities. In anticipation of this, Amsterdam-based AkzoNobel, a chemical company that specializes in decorative paint and coatings, recently announced its Human Cities initiative as a way to highlight their commitment in “improving, energizing and regenerating urban communities across the world.”
One project part of the initiative is a partnership with leading architecture firm OMA, founded by Rem Koolhaas, to research the link between color and economic development of a city. The announcement was made at the Venice Architecture Biennale.
“We believe that our new research partnership with OMA will make a significant contribution to creating more ‘human’ urban environments for the world’s citizens,” says AkzoNobel CEO Ton Büchner. “We’re delighted to be partnering with Rem Koolhaas and OMA on this study.”
Archdaily reports that this is not the first time research has been done on the effects of color in economics. Back in 2001, research done in Brazilian favelas by Brazilian firm Jorge Mario Jáuregui Architects and published by Harvard University Press found that “Colors had been absent due to poverty, people work on the inside, but cannot afford to work on the outside. And when a new, planned building rises in the slum – be it a public toilet or a sewing co-operative – it immediately becomes a monument. It was conceived by an architect, it indicates things are changing: People understand they now have the right to what was only available in the so-called ‘formal city.’”
Related Stories
| Nov 11, 2011
AIA: Engineered Brick + Masonry for Commercial Buildings
Earn 1.0 AIA/CES learning units by studying this article and successfully completing the online exam.
| Nov 11, 2011
How Your Firm Can Win Federal + Military Projects
The civilian and military branches of the federal government are looking for innovative, smart-thinking AEC firms to design and construct their capital projects. Our sources give you the inside story.
| Nov 10, 2011
BD+C's 28th Annual Reconstruction Awards
A total of 13 projects recognized as part of BD+C's 28th Annual Reconstruction Awards.
| Nov 10, 2011
Grousbeck Center for Students & Technology opens doors
New Perkins School for the Blind Building is dedicated to innovation, interaction, and independence for students.
| Nov 10, 2011
Skanska Moss to expand and renovate Greenville-Spartanburg International Airport
The multi-phase terminal improvement program consists of an overall expansion to the airport’s footprint and major renovations to the existing airport terminal.
| Nov 10, 2011
Suffolk Construction awarded MBTA transit facility and streetscape project
The 21,000-sf project will feature construction of a cable-stayed pedestrian bridge over Ocean Avenue, an elevated plaza deck above Wonderland MBTA Station, a central plaza, and an at-grade pedestrian crossing over Revere Beach Boulevard
| Nov 10, 2011
Thornton Tomasetti’s Joseph and Choi to co-chair the Council on Tall Buildings and Urban Habitat’s Outrigger Design Working Group
Design guide will describe in detail the application of outriggers within the lateral load resisting systems of tall buildings, effects on building behavior and recommendations for design.
| Nov 9, 2011
Lincoln Center Pavilion wins national architecture and engineering award
The project team members include owner Lincoln Center for the Performing Arts, New York; design architect and interior designer of the restaurant, Diller Scofidio + Renfro, New York; executive architect, FXFOWLE, New York; and architect and interior designer of the film center, Rockwell Group, New York; structural engineer Arup (AISC Member), New York; and general contractor Turner Construction Company (AISC Member), New York.
