By the year 2050, 70 percent of the world’s population will live in cities. In anticipation of this, Amsterdam-based AkzoNobel, a chemical company that specializes in decorative paint and coatings, recently announced its Human Cities initiative as a way to highlight their commitment in “improving, energizing and regenerating urban communities across the world.”
One project part of the initiative is a partnership with leading architecture firm OMA, founded by Rem Koolhaas, to research the link between color and economic development of a city. The announcement was made at the Venice Architecture Biennale.
“We believe that our new research partnership with OMA will make a significant contribution to creating more ‘human’ urban environments for the world’s citizens,” says AkzoNobel CEO Ton Büchner. “We’re delighted to be partnering with Rem Koolhaas and OMA on this study.”
Archdaily reports that this is not the first time research has been done on the effects of color in economics. Back in 2001, research done in Brazilian favelas by Brazilian firm Jorge Mario Jáuregui Architects and published by Harvard University Press found that “Colors had been absent due to poverty, people work on the inside, but cannot afford to work on the outside. And when a new, planned building rises in the slum – be it a public toilet or a sewing co-operative – it immediately becomes a monument. It was conceived by an architect, it indicates things are changing: People understand they now have the right to what was only available in the so-called ‘formal city.’”
Related Stories
| Nov 23, 2011
Griffin Electric completes Gwinnett Tech project
Accommodating up to 3,000 students annually beginning this fall, the 78,000-sf, three-story facility consists of thirteen classrooms and twelve high-tech laboratories, in addition to several lecture halls and faculty offices.
| Nov 22, 2011
Corporate America adopting revolutionary technology
The survey also found that by 2015, the standard of square feet allocated per employee is expected to drop from 200 to estimates ranging from 50 to 100 square feet per person dependent upon the industry sector.
| Nov 22, 2011
Report finds that L.A. lags on solar energy, offers policy solutions
Despite robust training programs, L.A. lacks solar jobs; lost opportunity for workers in high-need communities.
| Nov 22, 2011
Saskatchewan's $1.24 billion carbon-capture project
The government of Saskatchewan has approved construction of the Boundary Dam Integrated Carbon Capture and Storage Demonstration Project.
| Nov 22, 2011
New Green Matters Conference examines emerging issues in concrete and sustainability
High-interest topics will be covered in technical seminars, including infrared reflective coatings for heat island mitigation, innovative uses of concrete to provide cooling and stormwater management, environmental benefits of polished concrete, and advancements in functional resilience of architectural concrete.
| Nov 22, 2011
Suffolk Construction selected as contractor for Boston luxury residential tower
Project team breaks ground on 488,000-sf building that will feature world-class amenities.
| Nov 22, 2011
Jones Lang LaSalle completes construction of two new stores in Manhattan
Firm creates new global design standard serving as project manager for Uniglo’s 89,000-sf flagship location and, 64,000-sf store.
| Nov 21, 2011
Mortenson and enXco partnership to build its 19th wind project
The 8,500 acres project will generate140 megawatts of wind power – enough energy to power approximately 39,000 homes.
