By the year 2050, 70 percent of the world’s population will live in cities. In anticipation of this, Amsterdam-based AkzoNobel, a chemical company that specializes in decorative paint and coatings, recently announced its Human Cities initiative as a way to highlight their commitment in “improving, energizing and regenerating urban communities across the world.”
One project part of the initiative is a partnership with leading architecture firm OMA, founded by Rem Koolhaas, to research the link between color and economic development of a city. The announcement was made at the Venice Architecture Biennale.
“We believe that our new research partnership with OMA will make a significant contribution to creating more ‘human’ urban environments for the world’s citizens,” says AkzoNobel CEO Ton Büchner. “We’re delighted to be partnering with Rem Koolhaas and OMA on this study.”
Archdaily reports that this is not the first time research has been done on the effects of color in economics. Back in 2001, research done in Brazilian favelas by Brazilian firm Jorge Mario Jáuregui Architects and published by Harvard University Press found that “Colors had been absent due to poverty, people work on the inside, but cannot afford to work on the outside. And when a new, planned building rises in the slum – be it a public toilet or a sewing co-operative – it immediately becomes a monument. It was conceived by an architect, it indicates things are changing: People understand they now have the right to what was only available in the so-called ‘formal city.’”
Related Stories
| Aug 7, 2012
Essex Builders to build church in Somerville, Mass.
The project’s design documents were prepared by Boston Bay Architects and reflect the church’s mission to serve the broader community as well as worship.
| Aug 6, 2012
Johnson Controls GWS appoints Genemaras as COO
Genemaras brings a wealth of experience in international business operations.
| Aug 6, 2012
Welton promoted to principal in Thornton Tomasetti’s Denver office
Welton serves as the manager of the firm’s Denver office and has more than 30 years of structural engineering experience across a range of project types including sports, commercial and residential.
| Aug 6, 2012
Kibby has joins the Harmon team
Kibby has over 24 years of experience in the glazing industry, coming to Harmon from Architectural Wall Systems where he worked in business development.
| Aug 3, 2012
Goettsch Partners opens new Abu Dhabi office
The GP Abu Dhabi office is managed by Steven M. Nilles, FAIA, LEED AP, a partner in the firm and resident of Abu Dhabi.
| Aug 3, 2012
Pinto promoted to VP in Thornton Tomasetti’s Philly office
Project experience includes commercial and residential buildings, government facilities, sports venues, airports and hotels.
| Aug 3, 2012
Nonres construction spending to increase through 2012, growth projected for 2013
Commercial and industrial projects poised to lead building sectors.
| Jul 31, 2012
Thornton Tomasetti announces four promotions in Chicago office
Promotions in Thornton Tomasetti office key on industy veterans.
| Jul 25, 2012
EwingCole adds healthcare director to D.C. office
Schultz brings over 25 years of proven experience in planning and designing healthcare, medical research, and government medical facilities.
| Jul 25, 2012
Contract awarded for Gaillard Municipal Auditorium renovations in Charleston, S.C.
Seeking LEED Silver certification, the project will begin in August and is slated for completion in December 2014.
