By the year 2050, 70 percent of the world’s population will live in cities. In anticipation of this, Amsterdam-based AkzoNobel, a chemical company that specializes in decorative paint and coatings, recently announced its Human Cities initiative as a way to highlight their commitment in “improving, energizing and regenerating urban communities across the world.”
One project part of the initiative is a partnership with leading architecture firm OMA, founded by Rem Koolhaas, to research the link between color and economic development of a city. The announcement was made at the Venice Architecture Biennale.
“We believe that our new research partnership with OMA will make a significant contribution to creating more ‘human’ urban environments for the world’s citizens,” says AkzoNobel CEO Ton Büchner. “We’re delighted to be partnering with Rem Koolhaas and OMA on this study.”
Archdaily reports that this is not the first time research has been done on the effects of color in economics. Back in 2001, research done in Brazilian favelas by Brazilian firm Jorge Mario Jáuregui Architects and published by Harvard University Press found that “Colors had been absent due to poverty, people work on the inside, but cannot afford to work on the outside. And when a new, planned building rises in the slum – be it a public toilet or a sewing co-operative – it immediately becomes a monument. It was conceived by an architect, it indicates things are changing: People understand they now have the right to what was only available in the so-called ‘formal city.’”
Related Stories
| Aug 3, 2012
Nonres construction spending to increase through 2012, growth projected for 2013
Commercial and industrial projects poised to lead building sectors.
| Jul 31, 2012
Thornton Tomasetti announces four promotions in Chicago office
Promotions in Thornton Tomasetti office key on industy veterans.
| Jul 25, 2012
EwingCole adds healthcare director to D.C. office
Schultz brings over 25 years of proven experience in planning and designing healthcare, medical research, and government medical facilities.
| Jul 25, 2012
Contract awarded for Gaillard Municipal Auditorium renovations in Charleston, S.C.
Seeking LEED Silver certification, the project will begin in August and is slated for completion in December 2014.
| Jul 24, 2012
Boyer joins Thornton Tomasetti as vice president in New York office
Boyer will support Thornton Tomasetti’s Building Performance and Property Loss Consulting practices in the East U.S. region as well as nationally.
| Jul 24, 2012
Dragon Valley Retail at epicenter of Yongsan International Business District
Masterplanned by architect Daniel Libeskind, the Yongsan IBD encompasses ten city blocks and includes a collection of high-rise residences and commercial buildings.
| Jul 23, 2012
Venturi Scott Brown and Associates Becomes VSBA, LLC
After over fifty years as one of the world’s most renowned architects, Bob Venturi has retired from practice, while Denise Scott Brown continues to publish and present her work.
| Jul 23, 2012
Giants 300 Firm Index 2012
An alphabetical index of the Giants 300 AEC firms and their ranking in specific categories.
| Jul 23, 2012
Haynes Whaley announces leadership transition
Pronier has worked in the construction industry for the past 30 years.
| Jul 23, 2012
Missner Group completes construction of Chicago auto dealership
The Missner Group also incorporated numerous sustainable improvements to the property including the implementation of a vegetative roof, and the utilization of permeable pavers for the parking lot.