By the year 2050, 70 percent of the world’s population will live in cities. In anticipation of this, Amsterdam-based AkzoNobel, a chemical company that specializes in decorative paint and coatings, recently announced its Human Cities initiative as a way to highlight their commitment in “improving, energizing and regenerating urban communities across the world.”
One project part of the initiative is a partnership with leading architecture firm OMA, founded by Rem Koolhaas, to research the link between color and economic development of a city. The announcement was made at the Venice Architecture Biennale.
“We believe that our new research partnership with OMA will make a significant contribution to creating more ‘human’ urban environments for the world’s citizens,” says AkzoNobel CEO Ton Büchner. “We’re delighted to be partnering with Rem Koolhaas and OMA on this study.”
Archdaily reports that this is not the first time research has been done on the effects of color in economics. Back in 2001, research done in Brazilian favelas by Brazilian firm Jorge Mario Jáuregui Architects and published by Harvard University Press found that “Colors had been absent due to poverty, people work on the inside, but cannot afford to work on the outside. And when a new, planned building rises in the slum – be it a public toilet or a sewing co-operative – it immediately becomes a monument. It was conceived by an architect, it indicates things are changing: People understand they now have the right to what was only available in the so-called ‘formal city.’”
Related Stories
| Sep 1, 2016
CULTURAL SECTOR GIANTS: A ranking of the nation's top cultural sector design and construction firms
Gensler, Perkins+Will, PCL Construction Enterprises, Turner Construction Co., AECOM, and WSP | Parsons Brinckerhoff top Building Design+Construction’s annual ranking of the nation’s largest cultural sector AEC firms, as reported in the 2016 Giants 300 Report.
| Sep 1, 2016
COURTHOUSE GIANTS: A ranking of the nation's top courthouse design and construction firms
DLR Group, NBBJ, Hensel Phelps, Sundt Construction, AECOM, and Dewberry top Building Design+Construction’s annual ranking of the nation’s largest courthouse sector AEC firms, as reported in the 2016 Giants 300 Report.
Airports | Aug 31, 2016
Aircraft manufacturing facility innovation from The Austin Company
Austin’s many innovations contributed to the success of our clients by enabling them to operate in more efficient environments, optimize the flexibility of their operations, and meet aggressive schedules.
| Aug 30, 2016
CONVENTION CENTER GIANTS: A ranking of the nation's top convention center sector design and construction firms
Gensler, LMN Architects, AECOM, Turner Construction Co., and WSP | Parsons Brinckerhoff top Building Design+Construction’s annual ranking of the nation’s largest convention center sector AEC firms, as reported in the 2016 Giants 300 Report.
BIM and Information Technology | Aug 30, 2016
BIM GIANTS: A ranking of the nation's top BIM design and construction firms
HOK, Perkins+Will, Turner Construction Co., The Whiting-Turner Contracting Co., Jacobs, and Thornton Tomasetti top Building Design+Construction’s annual ranking of the nation’s largest BIM AEC firms, as reported in the 2016 Giants 300 Report.
Building Tech | Aug 26, 2016
NBBJ’s Goldilocks sensor technology can help employees find a workspace that is just right
The technology measures light levels, humidity and temperature, motion, and sound.
Great Solutions | Aug 23, 2016
11 great solutions for the commercial construction market
A roll-up emergency department, next-gen telemedicine center, and biophilic cooling pods are among the AEC industry’s clever ideas and novel innovations for 2016.
| Aug 19, 2016
RECONSTRUCTION GIANTS: Facelifts give buildings new identities, even as they keep a few wrinkles
Reconstruction is always a balancing act between the client’s pro forma and what the building needs to be vibrant again.
| Aug 19, 2016
Top 130 Reconstruction Architecture Firms
The Beck Group, Stantec, and IMC Consruction top Building Design+Construction’s annual ranking of the nation’s largest reconstruction sector architecture and A/E firms, as reported in the 2016 Giants 300 Report.
| Aug 18, 2016
LOCAL GOVERNMENT GIANTS: A ranking of the nation’s top design and construction firms in local sector work
HOK, Stantec, Turner Construction Co.,Clark Group, AECOM and STV top Building Design+Construction’s annual rankings of the nation’s largest local government sector AEC firms, as reported in the 2016 Giants 300 Report.
