By the year 2050, 70 percent of the world’s population will live in cities. In anticipation of this, Amsterdam-based AkzoNobel, a chemical company that specializes in decorative paint and coatings, recently announced its Human Cities initiative as a way to highlight their commitment in “improving, energizing and regenerating urban communities across the world.”
One project part of the initiative is a partnership with leading architecture firm OMA, founded by Rem Koolhaas, to research the link between color and economic development of a city. The announcement was made at the Venice Architecture Biennale.
“We believe that our new research partnership with OMA will make a significant contribution to creating more ‘human’ urban environments for the world’s citizens,” says AkzoNobel CEO Ton Büchner. “We’re delighted to be partnering with Rem Koolhaas and OMA on this study.”
Archdaily reports that this is not the first time research has been done on the effects of color in economics. Back in 2001, research done in Brazilian favelas by Brazilian firm Jorge Mario Jáuregui Architects and published by Harvard University Press found that “Colors had been absent due to poverty, people work on the inside, but cannot afford to work on the outside. And when a new, planned building rises in the slum – be it a public toilet or a sewing co-operative – it immediately becomes a monument. It was conceived by an architect, it indicates things are changing: People understand they now have the right to what was only available in the so-called ‘formal city.’”
Related Stories
Data Centers | Oct 14, 2016
Where data centers meet design
As technology continues to evolve, we have to simultaneously adapt and help our clients think beyond the short term, writes Gensler's Martin Gollwitzer.
Architects | Oct 13, 2016
Dallas architects recognized at 2016 AIA Dallas Built Design Awards
Six Texas-based projects lauded for design excellence.
Architects | Oct 11, 2016
A good imagination and a pile of junk: How maker culture is influencing the way AEC firms solve problems
“Fail” is no longer a dirty four-letter word: for maker culture, it has become a crucial stop along the way
Architects | Oct 4, 2016
Video blog: How to future-proof your workplace
Larry Lander, a Principal with PDR and a registered architect, discusses how modularity can improve a workplace for the business and the individual.
Architects | Sep 30, 2016
Ugly soviet parking garage takes on appearance of a cascading waterfall
Architect Ignas Lukaskas worked in conjunction with Vieta and the Vilnius Street Art festival to transform the building.
Architects | Sep 30, 2016
HOK partners with Delos to accredit its designers as wellness professionals
They are also working on the first WELL-certified city district, in Tampa, Fla.
Architects | Sep 29, 2016
Join Adrian Smith + Gordon Gill Architecture’s partners Adrian Smith, Gordon Gill, and Robert Forest for “AS+GG At Ten”
The event is a presentation of their work spanning the past 10 years.
Architects | Sep 29, 2016
Design culture in Dubai draws increased international attention
Innovation and sustainability drive an increasingly global design culture in Dubai.
Architects | Sep 29, 2016
Space architecture is making the leap from science fiction to reality
3D printed domes and inflatable living spaces are just some of the ideas for how to create habitable spaces on Martian planets.
Reconstruction & Renovation | Sep 28, 2016
Architecture conservation efforts begin at Salk Institute of Biological Studies
Getty-led research and funding leads to important site repairs and long-term conservation management planning.
