Heineken USA’s headquarters at 360 Hamilton Avenue in White Plains, N.Y. consolidates Heineken offices from two other locations into one, primary location.
Spector Group, the primary interior architect for the redesign focused on two main improvements with the redesign: the expansion of the company’s bar and social zones and the enhancement and densification of the existing 60,000-sf bi-level space. “Creating an open and collaborative environment was our primary goal for Heineken’s new office design,” says Scott Spector, AIA, a Principal of Spector Group, in a release.
Employees and guests enter the building and are immediately greeted with a palette of simple raw materials. These materials are offset by modern design elements located throughout the expansive bar, “insperience” hub, and reception area. Large interactive screens and the experiential bar design highlight Heineken’s innovative company culture.
As part of creating a new open work style, the dedicated office spaces were converted to meeting and team rooms. A centrally located café is meant to increase the sense of community among employees. Platforms at the base of the intercommunicating stairway, which was altered to make it more open, provide casual breakout spaces.
The completed headquarters redesign, according to Ron Siesser, Senior Director of Human Resources, Heineken, USA, reflects the company’s “commitment to being a social, communal, and, most important, fun portfolio of brands.”
Photo: Garrett Rowland
Photo: Garrett Rowland
Photo: Garrett Rowland
Photo: Garrett Rowland
Photo: Garrett Rowland
Related Stories
| Apr 22, 2013
Top 10 green building projects for 2013 [slideshow]
The AIA's Committee on the Environment selected its top ten examples of sustainable architecture and green design solutions that protect and enhance the environment.
| Apr 19, 2013
7 hip high-rise developments on the drawing board
Adrian Smith and Gordon Gill's whimsical Dancing Dragons tower in Seoul is among the compelling high-rise projects in the works across the globe.
| Apr 15, 2013
Advanced lighting controls and exterior tactics for better illumination - AIA/CES course
To achieve the goals of sustainability and high performance, stakeholders in new construction and renovation projects must rein in energy consumption, including lighting. This course presents detailed information about lighting control strategies that contribute to energy efficient buildings and occupant well-being, as well as tips for lighting building exteriors effectively and efficiently.
| Apr 6, 2013
First look: GlaxoSmithKline's double LEED Platinum office
GlaxoSmithKline and Liberty Property Trust/Synterra Partners transform the work environment with the opening of Five Crescent Drive
| Apr 5, 2013
No evidence that mandatory building energy labeling improves efficiency, study says
The Building Owners and Managers Association (BOMA) International and the Greater Boston Real Estate Board (GBREB) released a report, “An Economic Perspective on Building Labeling Policies,” that questions the efficacy of mandatory building energy labeling.
| Apr 5, 2013
'My BIM journey' – 6 lessons from a BIM/VDC expert
Gensler's Jared Krieger offers important tips and advice for managing complex BIM/VDC-driven projects.