“Curb appeal” – the combination of aesthetic elements that attracts potential customers – is a common goal among retail establishments.
For Furniture Row Companies, it’s an aspiration that takes on unique significance, as each of the retailer’s furniture centers includes four distinct specialty stores: Sofa Mart, Oak Express, Bedroom Expressions and Denver Mattress Co.
“These buildings are our national image and they need to be unique,” says Larry Fore, who oversees corporate construction for Furniture Row Companies nationwide. “We want people to recognize the buildings immediately upon seeing them. That’s what it’s all about.”
At Furniture Row’s newest center in Charlotte, N.C., a custom steel building by Star Building Systems enabled the retailer to achieve the flexibility, distinctive branding and interior aesthetic environment that wasn’t feasible through conventional construction.
Constructing the 69,631-sf structure involved several challenging design elements, including a complex roof with clerestory windows and a series of complex hips and valleys.
“We strive for efficiency in our buildings and architecture, and these buildings can’t be constructed any other way efficiently,” Fore says. “They are more difficult to build than a typical metal building structure because of the multifaceted roof.”
The combination of materials on the exterior storefronts helps to shape the aesthetic distinctiveness and unique identity of each specialty store.
“We used stone, brick, some decorative metals and even a log structure on part of the building,” says John Tweedy, project manager at Intergroup Architects in Littleton, Colo. “It doesn’t look like your typical metal building.”
The standing seam metal roof provides strong, clean vertical lines, and a ribbon of windows along both sides of the building brings in considerable natural light.
Steel canopies highlight each store entrance, and full cathedral-ceiling dormers – two with clerestories – provide a commanding custom presence for each retail brand.
The interior space takes advantage of the vast spans accommodated by metal building systems, providing a connected interior environment that enables shoppers to discover and shop for merchandise at multiple “stores” within the structure efficiently.
Most of the interior steel is exposed, and the columns are painted various colors to blend with the surrounding areas. The exposed white insulation facing, white painted rafters and lighting contribute to a bright aesthetic appeal.
“There’s quite a bit of exterior and interior flexibility available with metal wall panels,” Tweedy says. “When you work with a retailer, you’ve got to be creative with how you design and put the pieces together because curb appeal is so important to them.”
Based in Denver, Furniture Row Companies operates 80 multi-store centers and 30 standalone stores in 31 states.
Building Team
Owner: Furniture Row USA, LLC, Denver
Star Builder: Furniture Row USA, Charlotte, N.C.
Architect: Intergroup Architects, Littleton, Colo.
General Contractor: Catamount Constructors, Inc., Denver
Erector: Five Starr Steel, LLC, New Caney, Texas
For more information on Star Building Systems, visit: http://www.starbuildings.com.
Related Stories
| Jul 2, 2014
SHoP designs what would be Brooklyn's tallest building
JDS Development partners with SHoP to construct a 70-story building at 775-feet tall, unprecedented for downtown Brooklyn.
| Jul 2, 2014
The doctor is in the firehouse: New clinic to be built in California fire station
Designed by WRNS Studio, the Firehouse Clinic will encourage local residents with limited healthcare access to consider them as an alternative to the emergency room, especially for preventive care.
| Jul 2, 2014
Emerging trends in commercial flooring
Rectangular tiles, digital graphic applications, the resurgence of terrazzo, and product transparency headline today’s commercial flooring trends.
| Jul 2, 2014
Grimshaw's 'kit of parts' design scheme selected for Qatar sports facilities program
The series of projects, called the Al Farjan Recreational Sports Facilities, have been designed in such a way that the same basic design can be adapted to the specific requirements of each site.
| Jul 1, 2014
China's wild circular skyscraper opens in Guangzhou [slideshow]
The 33-story Guanghzou Circle takes the shape of a giant ribbon spool, with the floor space housed in a series of boxes suspended between two massive "wheels."
| Jul 1, 2014
Hyper-speed rendering: How Gensler turns BIM models into beauty shots in seconds
In search of a fast rendering solution, Gensler looked to the gaming and moviemaking industries for the next breakthrough tool: Octane Render.
| Jul 1, 2014
Sochi's 'kinetic façade' may steal the show at the Winter Olympics
The temporary pavilion for Russian telecom operator MegaFon will be wrapped with a massive digital "pin screen" that will morph into the shape of any face.
| Jul 1, 2014
7 ways to cut waste in BIM implementation
Process mapping, split models, and streamlined coordination meetings are among the timesaving techniques AEC firms are employing to improve BIM/VDC workflows.
| Jul 1, 2014
Winning design by 3XN converts modernist bathhouse to university library
Danish firm 3XN's design wins competition for a new educational facility for Mälardalen University in Sweden, which will house a library, communal spaces, and offices for 4,500 students and staff.
| Jul 1, 2014
Zaha Hadid's flowing Heydar Aliyev Center named Design of the Year for 2014
The Design Museum's Design of the Year award has been awarded to Zaha Hadid's Heydar Aliyev Center. Hadid is not only the first woman to win the top prize, but the center is the first architectural project to win the overall competition.