“Curb appeal” – the combination of aesthetic elements that attracts potential customers – is a common goal among retail establishments.
For Furniture Row Companies, it’s an aspiration that takes on unique significance, as each of the retailer’s furniture centers includes four distinct specialty stores: Sofa Mart, Oak Express, Bedroom Expressions and Denver Mattress Co.
“These buildings are our national image and they need to be unique,” says Larry Fore, who oversees corporate construction for Furniture Row Companies nationwide. “We want people to recognize the buildings immediately upon seeing them. That’s what it’s all about.”
At Furniture Row’s newest center in Charlotte, N.C., a custom steel building by Star Building Systems enabled the retailer to achieve the flexibility, distinctive branding and interior aesthetic environment that wasn’t feasible through conventional construction.
Constructing the 69,631-sf structure involved several challenging design elements, including a complex roof with clerestory windows and a series of complex hips and valleys.
“We strive for efficiency in our buildings and architecture, and these buildings can’t be constructed any other way efficiently,” Fore says. “They are more difficult to build than a typical metal building structure because of the multifaceted roof.”
The combination of materials on the exterior storefronts helps to shape the aesthetic distinctiveness and unique identity of each specialty store.
“We used stone, brick, some decorative metals and even a log structure on part of the building,” says John Tweedy, project manager at Intergroup Architects in Littleton, Colo. “It doesn’t look like your typical metal building.”
The standing seam metal roof provides strong, clean vertical lines, and a ribbon of windows along both sides of the building brings in considerable natural light.
Steel canopies highlight each store entrance, and full cathedral-ceiling dormers – two with clerestories – provide a commanding custom presence for each retail brand.
The interior space takes advantage of the vast spans accommodated by metal building systems, providing a connected interior environment that enables shoppers to discover and shop for merchandise at multiple “stores” within the structure efficiently.
Most of the interior steel is exposed, and the columns are painted various colors to blend with the surrounding areas. The exposed white insulation facing, white painted rafters and lighting contribute to a bright aesthetic appeal.
“There’s quite a bit of exterior and interior flexibility available with metal wall panels,” Tweedy says. “When you work with a retailer, you’ve got to be creative with how you design and put the pieces together because curb appeal is so important to them.”
Based in Denver, Furniture Row Companies operates 80 multi-store centers and 30 standalone stores in 31 states.
Building Team
Owner: Furniture Row USA, LLC, Denver
Star Builder: Furniture Row USA, Charlotte, N.C.
Architect: Intergroup Architects, Littleton, Colo.
General Contractor: Catamount Constructors, Inc., Denver
Erector: Five Starr Steel, LLC, New Caney, Texas
For more information on Star Building Systems, visit: http://www.starbuildings.com.
Related Stories
| Jul 16, 2014
ASHRAE, IAQA team up to improve resources on indoor air quality
Indoor Air Quality Association will become part of the ASHRAE organization while maintaining its own brand and board; HQ will relocate to Atlanta.
| Jul 15, 2014
Michael Graves talks with Washington Post about new design eye from life in a wheelchair
Celebrated American architect Michael Graves sits with the Washington Post to talk about how being on a wheelchair changed the way he focuses on design.
| Jul 15, 2014
A look into the history of modular construction
Modular construction is more than a century old, and throughout its lifespan, the methods have been readapted to meet specific needs of different eras.
| Jul 15, 2014
AECOM to buy URS Corporation in $6 billion deal
Together, the firms will form a massive global giant with more than $19 billion in revenue and 95,000 employees in 150 countries.
| Jul 14, 2014
Meet the bamboo-tent hotel that can grow
Beijing-based design cooperative Penda designed a bamboo hotel that can easily expand vertically or horizontally.
| Jul 14, 2014
Foster + Partners unveils triple-glazed tower for RMK headquarters
The London-based firm unveiled plans for the Russian Copper Company's headquarters in Yekaterinburg.
| Jul 14, 2014
Toyota selects developer for its new North American headquarters in Plano, Texas
Toyota announced that it has selected Dallas-based KDC Real Estate Development & Investments to develop its new North American headquarters campus in the Legacy West development in Plano, Texas.
| Jul 13, 2014
Punishing deadline can’t derail this prison health facility [2014 Building Team Awards]
A massive scope, tough schedule, and technical complexity fail to daunt the Building Team for a huge California correctional project.
| Jul 11, 2014
First look: Jeanne Gang reinterprets San Francisco Bay windows in new skyscraper scheme
Chicago architect Jeanne Gang has designed a 40-story residential building in San Francisco that is inspired by the city's omnipresent bay windows.
| Jul 11, 2014
Are these LEGO-like blocks the future of construction?
Kite Bricks proposes a more efficient way of building with its newly developed Smart Bricks system.