Danish firm BIG unveils their newest design – a spiraling structure of steel and glass that juts down into the earth at La Vallée de Joux, Switzerland, for luxury watchmaker company Audemars Piguet.
BIG, along with HG Merz, Luchinger & Meyer and Muller Illien were commissioned by the company to design their newest flagship, which will also be an expansion of the company’s headquarters.
The 25,800-sf pavilion will house the company’s museum, called Maison des Fondateurs. According to Jasmine Audemars, president of Audemars Piguet’s Board of Directors, the museum will be “a place for people to enjoy and share the passion of watchmaking.”
The spiral shape is a storytelling device for the company’s history; as visitors walk down, they are guided through a linear sequence of spaces and events through lounges, galleries and workshops, until they are eventually led to the heritage building in a workshop where the company originated.
In addition to the pavilion, the building will include an underground guest house with windows camouflaged under grassy hills, providing views over the Vallée de Joux.
Bjarke Ingels, founding partner of BIG, comments on the design: “Watchmaking like architecture is the art and science of invigorating inanimate matter with intelligence and performance. It is the art of imbuing metals and minerals with energy, movement, intelligence and measure – to bring it to life in the form of telling time. Unlike most machines and most buildings today that have a disconnect between the body and the mind, the hardware and the software, for the Maison des Fondateurs we have attempted to completely integrate the geometry and the performance, the form and the function, the space and the structure, the interior and the exterior in a symbiotic hole”.
“La Maison des Fondateurs not only symbolises the deep connection between the brand and its origins but also its spirit of independence and avant-garde,” Audemars adds.
Related Stories
Giants 400 | Nov 3, 2017
Top 25 military architecture firms
Jacobs, Michael Baker Intl., and HDR top BD+C’s ranking of the nation’s largest military sector architecture and AE firms, as reported in the 2017 Giants 300 Report.
Engineers | Nov 2, 2017
CannonDesign expands its presence in Colorado with BWG acquisition
Future mergers could be in the offing.
Giants 400 | Nov 1, 2017
Top 35 industrial architecture firms
Jacobs, Stantec, and BRPH top BD+C’s ranking of the nation’s largest industrial sector architecture and AE firms, as reported in the 2017 Giants 300 Report.
K-12 Schools | Oct 31, 2017
Exploring empathy in architecture: Put yourself in your student’s shoes
People are enigmatic and inherently complex, which can make it difficult to design for a larger population.
Architects | Oct 31, 2017
AIA selects recipients for the 2017 Innovation Awards
The program honors projects that highlight collaboration between design and construction teams to create better process efficiencies and overall costs savings.
Giants 400 | Oct 30, 2017
Top 130 green architecture firms
Gensler, Stantec, and HOK top BD+C’s ranking of the nation’s largest green sector architecture and AE firms, as reported in the 2017 Giants 300 Report.
Architects | Oct 30, 2017
City 2050: What will your city look like in 2050?
What do we think the future will look like 30 years or so from now? And what will City: 2050 be like?
Architects | Oct 25, 2017
Mason & Hanger appoints Ben Lilly as its new president
The firm expects to continue mining growth opportunities with its federal agency clients.
Healthcare Facilities | Oct 25, 2017
Creating child-friendly healthcare spaces: Five goals for success
Children often accompany parents or grandparents in medical settings; what can we do to address their unique needs?
Giants 400 | Oct 24, 2017
Top 160 reconstruction architecture firms
Gensler, Jacobs, and Stantec top BD+C’s ranking of the nation’s largest reconstruction sector architecture and AE firms, as reported in the 2017 Giants 300 Report.
