It’s a common sight among car dealerships: You may head to a Dodge dealership and see a group of Jeep or Chrysler branded automobiles on sale at the same lot. Why? Because they all share a parent company in Fiat. Go to a Chevrolet dealership, and you’ll see a bunch of Buicks and GMCs, and Volkswagens, Audis, and Porsches are sure to be found together, as well. Car dealerships often end up as a bit of a grab bag of the parent company’s brand offerings with three or four separate brands occupying one lot.
This same blending of multiple brands is not so common across all industries, however. Take, for example, hotels. Sure, there are plenty of dual-branded hotels across the country, but three brands in one building has never happened before. But that’s all about to change thanks to the new 22-story Marriott Hotel currently under construction in downtown Nashville. The hotel will be the first of its kind by featuring three Marriott brands in one building.
The $137 million tri-branded Marriott hotel will comprise 470 rooms spread across the AC Hotels, Residence Inn, and SpringHill Suites brands. The AC Hotels brand will occupy 209 rooms in one wing while the adjoining wing will feature the SpringHill Suites (occupying 125 rooms) and the Residence Inn (occupying 136 rooms).
The L-shaped building will highlight all three brand logos on its exterior and guests will have three distinct hospitality experiences, but behind-the-scenes operations and spaces will be combined to reduce ongoing expenses.
North Point Hospitality’s (the hotel developer) plans call for a large pool, state-of-the-art fitness center, and a large conference and meeting space on the top floor. These robust amenity offerings are common among multi-brand hotels.
JE Dunn was selected to build the hotel and construction is currently underway in the downtown Nashville submarket known as SoBro (south of Broadway), an up and coming area with multitudinous new dining, shopping, and entertainment options. The project is scheduled to open in 2018. Winford Lindsay Architect is the architect of record.
Related Stories
| Aug 11, 2010
Arup, SOM top BD+C's ranking of the country's largest mixed-use design firms
A ranking of the Top 75 Mixed-Use Design Firms based on Building Design+Construction's 2009 Giants 300 survey. For more Giants 300 rankings, visit http://www.BDCnetwork.com/Giants
| Aug 11, 2010
10% of world's skyscraper construction on hold
Emporis, the largest provider of global building data worldwide, reported that 8.7% of all skyscrapers listed as "under construction" in its database had been put on hold. Most of these projects have been halted in the second half of 2008. According to Emporis statistics, the United States had been hit the worst: at the beginning of 2008, "Met 3" in Miami was the only U.S. skyscraper listed as being "on hold". In the second half of the year, 19 projects followed suit.
| Aug 11, 2010
Structure Tone, Turner among the nation's busiest reconstruction contractors, according to BD+C's Giants 300 report
A ranking of the Top 75 Reconstruction Contractors based on Building Design+Construction's 2009 Giants 300 survey. For more Giants 300 rankings, visit http://www.BDCnetwork.com/Giants
| Aug 11, 2010
Best AEC Firms of 2011/12
Later this year, we will launch Best AEC Firms 2012. We’re looking for firms that create truly positive workplaces for their AEC professionals and support staff. Keep an eye on this page for entry information. +
| Aug 11, 2010
Call for entries: Building enclosure design awards
The Boston Society of Architects and the Boston chapter of the Building Enclosure Council (BEC-Boston) have announced a High Performance Building award that will assess building enclosure innovation through the demonstrated design, construction, and operation of the building enclosure.