While the entirety of Denver’s Wells Fargo Center may have just completed a three-year renovation process, it is the 86-foot floor-to-ceiling digital installation in the lobby that is getting all the attention. Five thin LED columns with screen resolutions that are six times that of normal HD are bringing life to the previously somber lobby of the building originally designed by Philip Johnson.
The five screens, when viewed together, create one cohesive canvas that alternates between artistic and conceptual images such as colorful swirling ink drops or realistic depictions of the surrounding Colorado landscape. A grove of trees rises 86-feet into the air and slowly sways in the breeze, changing with the time of day and the time of season; a flock of birds, animated in real-time, can fly across the screens for hours and never repeat the same flight pattern; and mountainscapes created from thousands of Instagram photos provide different viewing experiences depending on your proximity to the screens. The installation can serve a practical purpose, as well, such as displaying the five-day weather outlook.
The main goal was for the screens to feel like a giant window to the outside, according to Ed Purver, Senior Immersive Designer at ESI Design. The installation is visible from outside through the glass atrium and is quickly becoming a new tourist attraction in the city of Denver.
The lobby also underwent changes to make it more modern, social, and comfortable. New works of art, commissioned specifically for the site, furniture, and lighting were added in an effort to keep the original Philip Johnson aesthetic alive while giving the space a more modern feel.
You can view images of the display and a video below.
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Wells Fargo Center, Denver, by ESI Design from ESI Design on Vimeo.
Related Stories
Museums | Jun 28, 2015
Manhattan's New Museum debuts first museum-led incubator space
Part studio, part shared workplace, part lab, and part professional development program, NEW INC connects design with technology, the arts with the market, students with seasoned practitioners, and the museum with the world.
High-rise Construction | Jun 23, 2015
The world's best new skyscrapers for 2015
One World Trade Center and Abu Dhabi's Burj Mohammed Bin Rashid Tower are among the four towers named Best Tall Buildings by the Council on Tall Buildings and Urban Habitat.
Office Buildings | Jun 18, 2015
How tech firms use real estate for competitive advantage
The tech sector is the top industry leasing office space in the U.S., accounting for 20% of major leasing activity in 2014. Dina Belon of Paladino and Company shares how these firms are using their real estate to go up against their competitors.
Office Buildings | Jun 17, 2015
Daniel Libeskind unveils 'talking towers' design for Rome development
The scheme will drastically change the Eternal City’s skyline: three angular towers that look like they’re “in conversation with one another.”
Office Buildings | Jun 12, 2015
Houston's energy sector keeps office construction humming
Colliers International projects continued expansion this year in its quarterly report on national office market.
Office Buildings | Jun 11, 2015
Pop-up tree-office opens in London borough of Hackney
London's Hackney borough welcomed a new kind of workspace to Hoxton Square—the TreexOffice.
Modular Building | Jun 10, 2015
London debuts business complex made from 50 shipping containers
London's newest business complex, Pop Brixton, will support local entrepreneurs, create jobs, and is made entirely of shipping containers.
Office Buildings | Jun 9, 2015
Bjarke Ingels unveils stepped design for final WTC tower
The towering "staircase" will rise from St. Paul’s chapel to the skyline, leaning against One World Trade Center.
Office Buildings | Jun 9, 2015
Hines planning $300 million office tower for Denver skyline
Designed by Pickard Chilton, the 640,000-sf tower is geared for large-scale tenants, with features like floor-to-ceiling glass, a 5,000-sf fitness center, a tenant lounge, and a series of outdoor terraces.
Office Buildings | Jun 3, 2015
Tech's influence on the workplace: 4 lessons from the field
Beyond space and programmatic considerations, four tenets highlight today’s tech workplaces: strength of story, design empathy, technology presence, and hackerspace.
