While the entirety of Denver’s Wells Fargo Center may have just completed a three-year renovation process, it is the 86-foot floor-to-ceiling digital installation in the lobby that is getting all the attention. Five thin LED columns with screen resolutions that are six times that of normal HD are bringing life to the previously somber lobby of the building originally designed by Philip Johnson.
The five screens, when viewed together, create one cohesive canvas that alternates between artistic and conceptual images such as colorful swirling ink drops or realistic depictions of the surrounding Colorado landscape. A grove of trees rises 86-feet into the air and slowly sways in the breeze, changing with the time of day and the time of season; a flock of birds, animated in real-time, can fly across the screens for hours and never repeat the same flight pattern; and mountainscapes created from thousands of Instagram photos provide different viewing experiences depending on your proximity to the screens. The installation can serve a practical purpose, as well, such as displaying the five-day weather outlook.
The main goal was for the screens to feel like a giant window to the outside, according to Ed Purver, Senior Immersive Designer at ESI Design. The installation is visible from outside through the glass atrium and is quickly becoming a new tourist attraction in the city of Denver.
The lobby also underwent changes to make it more modern, social, and comfortable. New works of art, commissioned specifically for the site, furniture, and lighting were added in an effort to keep the original Philip Johnson aesthetic alive while giving the space a more modern feel.
You can view images of the display and a video below.
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Wells Fargo Center, Denver, by ESI Design from ESI Design on Vimeo.
Related Stories
Office Buildings | Aug 24, 2015
North America’s real estate market is close to stabilization in cap rate pricing
The latest CBRE survey, covering the first half of the year, finds retail and hotel sectors experiencing the greatest compression.
Office Buildings | Aug 19, 2015
Good design can combat open-office issues
Three tricks to maintain privacy and worker production in a cube-less world, according to GS&P's Jack E. Weber
High-rise Construction | Aug 12, 2015
Construction begins for Kengo Kuma-designed twisted Rolex tower in Dallas
Japanese architect Kengo Kuma designs tower with gradually rotating floor plates for Rolex's new office in Dallas.
Giants 400 | Aug 7, 2015
GOVERNMENT SECTOR GIANTS: Public sector spending even more cautiously on buildings
AEC firms that do government work say their public-sector clients have been going smaller to save money on construction projects, according to BD+C's 2015 Giants 300 report.
Giants 400 | Aug 6, 2015
GREEN BUILDING GIANTS: Green building movement hits a new plateau, but the underlying problems remain
Today, the green building movement is all about eliminating toxic substances in building materials and systems and, for manufacturers, issuing environmental and health product declarations. Whether these efforts will lead to healthier products and building environments remains an open question.
Codes and Standards | Aug 6, 2015
Difference in male-female thermal comfort is due to clothing, ASHRAE says
Women wear lighter clothing in the summer, so they tend to be cooler in air-conditioned rooms, according to the group.
Giants 400 | Aug 5, 2015
GIANTS 300 REPORT: Top 85 Office Sector Construction Firms
Turner, Structure Tone, and Gilbane top BD+C's ranking of the nation's largest office sector contractors and construction management firms.
Giants 400 | Aug 5, 2015
GIANTS 300 REPORT: Top 75 Office Sector Engineering Firms
AECOM, Jacobs, and Burns & McDonnell head BD+C's ranking of the nation's largest office sector engineering and engineering/architecture firms.
Giants 400 | Aug 5, 2015
GIANTS 300 REPORT: Top 135 Office Sector Architecture Firms
Gensler, HOK, and Perkins+Will top BD+C's ranking of the nation's largest office sector architecture and architecture/engineering firms.
Giants 400 | Aug 5, 2015
OFFICE SECTOR GIANTS: Today’s workplace design must appeal to Millennials’ ‘activity-based’ lifestyle
Office market AEC Giants discuss the latest trends workplace design, and the state of the office construction sector.
