While the entirety of Denver’s Wells Fargo Center may have just completed a three-year renovation process, it is the 86-foot floor-to-ceiling digital installation in the lobby that is getting all the attention. Five thin LED columns with screen resolutions that are six times that of normal HD are bringing life to the previously somber lobby of the building originally designed by Philip Johnson.
The five screens, when viewed together, create one cohesive canvas that alternates between artistic and conceptual images such as colorful swirling ink drops or realistic depictions of the surrounding Colorado landscape. A grove of trees rises 86-feet into the air and slowly sways in the breeze, changing with the time of day and the time of season; a flock of birds, animated in real-time, can fly across the screens for hours and never repeat the same flight pattern; and mountainscapes created from thousands of Instagram photos provide different viewing experiences depending on your proximity to the screens. The installation can serve a practical purpose, as well, such as displaying the five-day weather outlook.
The main goal was for the screens to feel like a giant window to the outside, according to Ed Purver, Senior Immersive Designer at ESI Design. The installation is visible from outside through the glass atrium and is quickly becoming a new tourist attraction in the city of Denver.
The lobby also underwent changes to make it more modern, social, and comfortable. New works of art, commissioned specifically for the site, furniture, and lighting were added in an effort to keep the original Philip Johnson aesthetic alive while giving the space a more modern feel.
You can view images of the display and a video below.
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Wells Fargo Center, Denver, by ESI Design from ESI Design on Vimeo.
Related Stories
Office Buildings | Jul 9, 2020
Sydney will be home to the world’s tallest hybrid timber tower
SHoP Architects, in collaboration with BVN, is designing the project.
Office Buildings | Jun 25, 2020
New HQ for Chinese tech supplier will feature gardens on every floor
NBBJ’s spiral design maximizes worker exposure to the green spaces.
Coronavirus | Jun 12, 2020
BD+C launches 'The Weekly,' a streaming program for the design and construction industry
The first episode, now available on demand, features experts from Robins & Morton, Gensler, and FMI on the current state of the AEC market.
Office Buildings | Jun 1, 2020
Luxembourg office complex breaks ground in Belval
Foster + Partners designed the building.
Office Buildings | May 27, 2020
512 West 22nd Street: Biophilic design on the High Line
COOKFOX Architects designed the project.
Coronavirus | May 18, 2020
Infection control in office buildings: Preparing for re-occupancy amid the coronavirus
Making workplaces safer will require behavioral resolve nudged by design.
Office Buildings | May 15, 2020
KPF designs three-building San Jose office campus
The project will be adjacent to Google's planned eight million square foot transit village and Diridon Station.
Office Buildings | May 8, 2020
The pillars of work
The workplace will most certainly look different in the future, but how different it looks will be unique to every organization. There (still) is no one-size-fits-all solution.
Office Buildings | Mar 24, 2020
Morphosis designs lululemon’s new global headquarters
The HQ’s design is meant to serve as an extension of lululemon’s core values.
Office Buildings | Mar 16, 2020
Investments in ‘human experiences’ are paying off for employers
A recent survey conducted by JLL and Harvard Business Review found that more companies are giving their employees greater say in changing their work environments.
