While the entirety of Denver’s Wells Fargo Center may have just completed a three-year renovation process, it is the 86-foot floor-to-ceiling digital installation in the lobby that is getting all the attention. Five thin LED columns with screen resolutions that are six times that of normal HD are bringing life to the previously somber lobby of the building originally designed by Philip Johnson.
The five screens, when viewed together, create one cohesive canvas that alternates between artistic and conceptual images such as colorful swirling ink drops or realistic depictions of the surrounding Colorado landscape. A grove of trees rises 86-feet into the air and slowly sways in the breeze, changing with the time of day and the time of season; a flock of birds, animated in real-time, can fly across the screens for hours and never repeat the same flight pattern; and mountainscapes created from thousands of Instagram photos provide different viewing experiences depending on your proximity to the screens. The installation can serve a practical purpose, as well, such as displaying the five-day weather outlook.
The main goal was for the screens to feel like a giant window to the outside, according to Ed Purver, Senior Immersive Designer at ESI Design. The installation is visible from outside through the glass atrium and is quickly becoming a new tourist attraction in the city of Denver.
The lobby also underwent changes to make it more modern, social, and comfortable. New works of art, commissioned specifically for the site, furniture, and lighting were added in an effort to keep the original Philip Johnson aesthetic alive while giving the space a more modern feel.
You can view images of the display and a video below.
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Photo Courtesy of ESI Design
Wells Fargo Center, Denver, by ESI Design from ESI Design on Vimeo.
Related Stories
Resiliency | Aug 19, 2021
White paper outlines cost-effective flood protection approaches for building owners
A new white paper from Walter P Moore offers an in-depth review of the flood protection process and proven approaches.
Office Buildings | Aug 4, 2021
‘Lighthouse’ office tower will be new headquarters for A2A in Milan
The tower, dubbed Torre Faro, reimagines the company’s office spaces to adapt to people’s ever-changing needs at work.
Office Buildings | Aug 3, 2021
‘Lighthouse’ office tower will be new Headquarters for A2A in Milan
Antonio Citterio Patricia Viel designed the project.
Office Buildings | Jul 27, 2021
Verizon Media’s new office and broadcast production studio
Perkins+Will and Kostow Greenwood Architects designed the project.
Daylighting Designs | Jul 9, 2021
New daylighting diffusers come in three shape options
Solatube introduces its newest technology innovation to its commercial product line, the OptiView Shaping Diffusers.
Great Solutions | Jul 9, 2021
MojoDesk creates a new solution for managing open office distractions
The MojoDome allows for a private work space while also maintaining a collaborative environment.
Resiliency | Jun 24, 2021
Oceanographer John Englander talks resiliency and buildings [new on HorizonTV]
New on HorizonTV, oceanographer John Englander discusses his latest book, which warns that, regardless of resilience efforts, sea levels will rise by meters in the coming decades. Adaptation, he says, is the key to future building design and construction.
Office Buildings | Jun 24, 2021
Springdale Green office campus granted approval in East Austin
Gensler is designing the project in collaboration with landscape architect dwg.
Office Buildings | Jun 10, 2021
The future of the workplace is social clubs
Office design experts from NELSON Worldwide propose a new concept for the workplace, one that resembles the social clubs of the past.
Office Buildings | Jun 8, 2021
RMJM Milano wins competition to design Sanko Headquarters in Istanbul, Turkey
The project was selected for its sustainable and innovative features.