Jessica Helfand and Michael Bierut, writers, graphic designers, and co-founders of Design Observer, will join the Yale School of Management as faculty in design this summer.
In 2003, Helfand and Bierut worked with writer Rick Poynor and author and designer William Drenttel to establish Design Observer, a website with news, features, and essays on design, urbanism, innovation and pop culture.
Helfand and Bierut believe that a quality faculty, solid curriculum, and involvement in the 28-school Global Network for Advanced Management will allow the Yale School of Management to introduce and integrate design across its programs.
“At SOM, we will approach it as one might a second language, introducing theory and practice, defining visual grammar, reframing expression, construction, and craft,” Helfand and Bierut wrote on Design Observer. “Can we move beyond the clichés of whiteboards and Magic Markers, away from Post-It notes and buzzwords, and past the overused promises of ‘design thinking’ to define new ways of exploring the value that design can bring to business—and to a larger world? We think so—and SOM does, too.”
Helfand graduated from Yale with Master of Fine Arts and has taught at the university since 1994. She has written books on subjects like graphic designer Paul Rand and the information wheel. Her book on scrapbooks, titled Scrapbooks: An American History, was named the best visual book of 2008 by The New York Times.
Bierut, a partner with Pentagram, the world’s largest independent design consultancy, is a Senior Critic in Graphic Design at the Yale School of Art. With Pentagram, he has led identity and branding strategies for companies like Benetton, Verizon, and the New York Jets, and his work has been added to permanent collections at New York City’s Museum of Modern Art (MoMA) and the Library of Congress in Washington, D.C.
Related Stories
Architects | May 10, 2015
Harness the connection between managing risk and increasing profitability, Part 1
AE firms need to protect themselves against vague contractual and procedural situations during all phases of the project in order to minimize their liability and exposure to risk, writes AEC industry consultant Steve Whitehorn.
Building Team | May 8, 2015
Construction industry adds 45,000 jobs in April
The construction industry saw an increase in jobs during the month of April after losing approximately 9,000 positions in March.
Building Team | May 8, 2015
Surety bond forms specifically for design-build projects now available
The documents are the first of their kind to be coauthored by designers and builders.
High-rise Construction | May 6, 2015
Parks in the sky? Subterranean bike paths? Meet the livable city, designed in 3D
Today’s great cities must be resilient—and open—to many things, including the influx of humanity, writes Gensler co-CEO Andy Cohen.
Architects | May 5, 2015
How to build 'smart' teams
In today's complex world, there are no simple answers—solutions to our most pressing problems aren't offered in 140 characters. Instead, it takes teams of people to rise to a challenge, resolve issues, and execute on strategy, writes Paladino's Julie Honeywell.
Multifamily Housing | May 1, 2015
Trade groups extend campaign to promote apartment living
The groups claim that there are more than 37 million Americans—12% of the population—living in just under 20 million apartment units nationwide. Apartments and their residents contribute $1.3 trillion annually to the economy.
Contractors | May 1, 2015
Nonresidential fixed investments fall in latest Construction Economic Update
This is the first time that nonresidential fixed investment declined since the first quarter of 2011, ABC reported. Nonresidential fixed investment had been rising by more than 4% on an annualized basis during five of the previous six quarters.
Architects | Apr 30, 2015
Safdie Architects accepting applications for 2015 Research Fellowship
The program, which features a theme of “dense urbanism,” encourages participants to tackle the challenges associated with contemporary urban landscapes using new tools and solutions to create a better functioning and humane city.
Museums | Apr 27, 2015
Finalists’ designs for Guggenheim Helsinki competition released
A custom-developed App engages an international public in the selection process.
Wood | Apr 26, 2015
Building wood towers: How high is up for timber structures?
The recent push for larger and taller wood structures may seem like an architectural fad. But Building Teams around the world are starting to use more large-scale structural wood systems.
