Cambridge Properties is primarily a retail developer. But its proposed University City entertainment district in Charlotte, N.C., is unlikely to include soft-goods retailers as tenants.
“We’re looking to ‘Amazon proof’ the district,” explains Jay Priester, Jr., Cambridge’s Vice President of Leasing and Development. In other words, Cambridge is looking for tenants that don’t compete with the online monolith.
Good luck with that. Online shopping captured nearly 12% of total U.S. retail sales last year, according to Commerce Department estimates. It is expected to grow at an 8–12% clip annually through 2020, according to National Retail Federation projections.
Consequently, some entertainment districts are going light on retail, partly because “the bulk of the leasing demand is for dining and entertainment,” say Barry Hand, a Principal with design mega-firm Gensler in Dallas.
But not every developer or AEC firm believes that retailing is anathema to an entertainment district. The Gila River Indian Community in Arizona intends to develop a 68,000-sf entertainment district in Phoenix that would bridge its Wild Horse Pass Hotel & Casino and Phoenix Premium Outlets.
Quite a bit of the new development around the L.A. Live entertainment district in downtown Los Angeles is mixed-use with a strong retail component. “When you’re adding residential to an entertainment district, retail becomes an ‘I need’ space,” says Daun St. Amand, a Senior Vice President for CallisonRTKL.
Callison designed Oceanwide Plaza, a three-tower, 1.5-million-sf residential and hotel building that is scheduled to open across the street from L.A. Live in early 2019. Oceanwide will include roughly 153,000 sf of specialty retail shops. St. Amand says that AEG, L.A. Live’s developer, has been keen on new construction around the district that offers retail options, which downtown Los Angeles lacks.
Five hundred thousand people work in downtown L.A.; 50,000-60,000 live there. Another 10,000 housing units in downtown’s South Park neighborhood will be delivered within the next two years. “Entertainment districts are becoming more like community centers, where people can come and hang out,” says Ed Sachse, Executive Managing Director–Investments and Leasing Brokerage for Kennedy Wilson Properties, Oceanwide's leasing broker. “People are looking for experiential environments, and retail is becoming more like that.”
He points to sports apparel and high-end boutiques as examples of retailers that continue to lure shoppers. Oceanwide, he says, will have around 25 shops ranging from 1,500 to 10,000 sf, all selling “affordable luxury” products.
Related Stories
Mixed-Use | Sep 25, 2017
Getting there is half the fun: Mass transit helps entertainment districts thrive
In Los Angeles, the entertainment district L.A. Live is expected to benefit from the proposed expansion of the city’s mass transit system.
Mixed-Use | Sep 25, 2017
One of L.A.’s most sought-after neighborhoods receives a new mixed-use development
The new development will feature 166 units and 9,000 sf of ground-floor retail.
Mixed-Use | Sep 21, 2017
Entire living rooms become balconies in a new Lower East Side mixed-used development
NanaWall panels add a unique dimension to condos at 60 Orchard Street in New York City.
Mixed-Use | Sep 18, 2017
Urban heartbeat: Entertainment districts are rejuvenating cities and spurring economic growth
Entertainment districts are being planned or are popping up all over the country.
Mixed-Use | Sep 14, 2017
Capital One eschews the traditional bank with the Capital One Café
The new branch in downtown Santa Monica offers 8,400 sf of space designed by Gwynne Pugh Urban Studio.
Libraries | Sep 1, 2017
Johnson Favaro selected to design new main library in Riverside, Calif.
The choice comes after a 12-year planning process and a yearlong selection process.
Mixed-Use | Aug 30, 2017
Former industrial building becomes 'lifestyle community' in ever-evolving Baltimore
The new community offers 292 apartments with 20,000 sf of retail space.
Mixed-Use | Aug 30, 2017
A 50-acre waterfront redevelopment gets under way in Tampa
Nine architects, three interior designers, and nine contractors are involved in this $3 billion project.
Mixed-Use | Aug 18, 2017
Covington, Wash., greenlights a 214-acre mixed-use development
A peninsula will extend into the property’s 20-acre lake and contain retail shops, restaurants, a pavilion park, homes, and green space.
Mixed-Use | Aug 17, 2017
Manhattan’s Union Square gets its very own farmhouse
GrowNYC, a sustainability-focused nonprofit, commissioned ORE Design to create the community events center and learning space.