Social media has been at the forefront of the success of the Chicago Architecture Foundation’s Around Chicago in 85 Tours Challenge.
Jennifer Lucente, the social media expert at the Chicago Architecture Foundation has completed her year of taking tours—taking all 85 tours in 2010. The challenge that began last January with a tour of the Board of Trade building has ended today with the architecture foundation’s newest tour: Razzle Dazzle – featuring the Loop theater district followed by a celebration at the Chicago Theatre.
The challenge attracted followers through Twitter, Facebook, YouTube and the challenge blog at www.85tours.com. This is the first and only 85 tour challenge and brought new audiences to the Chicago Architecture Foundation through social media. Jennifer tweeted during the tours and encouraged fellow tweeters to join her in the challenge.
Tens of thousands of followers later, she says, “There is no shame in being a tourist in your own hometown. Chicago has so many hidden gems and amazing stories about the architects and buildings that make this city great.” She fared bad weather, pigeons, and dancing hot dog street performers during her tour challenge but all of it was worthwhile, having accomplished her goals and attracted a new audience.
All of the tours were open to the public and participants were welcome to join in. Participants followed online for comments, pictures, videos, questions and interesting facts. People were encouraged to share photos, upload videos, and connect with others who love Chicago and its amazing architecture. In addition to attending tours, everyone was welcome to participate in various ways: Blog: www.85tours.com Twitter: https://twitter.com/chiarchitecture Facebook: https://www.facebook.com/chicagoarchitecture Website: www.architecture.org/85tours.
The Chicago Architecture Foundation is a nonprofit organization dedicated to advancing public interest and education in architecture and design. The Chicago Architecture Foundation pursues this mission through architecture tours, exhibitions, panel discussions, and youth and adult education programs.
Related Stories
| Aug 11, 2010
Callison, MulvannyG2 among nation's largest retail design firms, according to BD+C's Giants 300 report
A ranking of the Top 75 Retail Design Firms based on Building Design+Construction's 2009 Giants 300 survey. For more Giants 300 rankings, visit http://www.BDCnetwork.com/Giants
| Aug 11, 2010
USGBC honors Brad Pitt's Make It Right New Orleans as the ‘largest and greenest single-family community in the world’
U.S. Green Building Council President, CEO and Founding Chair Rick Fedrizzi today declared that the neighborhood being built by Make It Right New Orleans, the post-Katrina housing initiative launched by actor Brad Pitt, is the “largest and greenest community of single-family homes in the world” at the annual Clinton Global Initiative meeting in New York.
| Aug 11, 2010
AIA report estimates up to 270,000 construction industry jobs could be created if the American Clean Energy Security Act is passed
With the encouragement of Senate majority leader Harry Reid (D-NV), the American Institute of Architects (AIA) conducted a study to determine how many jobs in the design and construction industry could be created if the American Clean Energy Security Act (H.R. 2454; also known as the Waxman-Markey Bill) is enacted.
| Aug 11, 2010
Architect Michael Graves to be inducted into the N.J. Hall of Fame
Architect Michael Graves of Princeton, N.J., being inducted into the N.J. Hall of Fame.
| Aug 11, 2010
Modest rebound in Architecture Billings Index
Following a drop of nearly three points, the Architecture Billings Index (ABI) nudged up almost two points in February. As a leading economic indicator of construction activity, the ABI reflects the approximate nine to twelve month lag time between architecture billings and construction spending.
| Aug 11, 2010
Architecture firms NBBJ and Chan Krieger Sieniewicz announce merger
NBBJ, a global architecture and design firm, and Chan Krieger Sieniewicz, internationally-known for urban design and architecture excellence, announced a merger of the two firms.
| Aug 11, 2010
Nation's first set of green building model codes and standards announced
The International Code Council (ICC), the American Society of Heating, Refrigerating and Air Conditioning Engineers (ASHRAE), the U.S. Green Building Council (USGBC), and the Illuminating Engineering Society of North America (IES) announce the launch of the International Green Construction Code (IGCC), representing the merger of two national efforts to develop adoptable and enforceable green building codes.
| Aug 11, 2010
David Rockwell unveils set for upcoming Oscar show
The Academy of Motion Picture Arts and Sciences and 82nd Academy Awards® production designer David Rockwell unveiled the set for the upcoming Oscar show.
