Social media has been at the forefront of the success of the Chicago Architecture Foundation’s Around Chicago in 85 Tours Challenge.
Jennifer Lucente, the social media expert at the Chicago Architecture Foundation has completed her year of taking tours—taking all 85 tours in 2010. The challenge that began last January with a tour of the Board of Trade building has ended today with the architecture foundation’s newest tour: Razzle Dazzle – featuring the Loop theater district followed by a celebration at the Chicago Theatre.
The challenge attracted followers through Twitter, Facebook, YouTube and the challenge blog at www.85tours.com. This is the first and only 85 tour challenge and brought new audiences to the Chicago Architecture Foundation through social media. Jennifer tweeted during the tours and encouraged fellow tweeters to join her in the challenge.
Tens of thousands of followers later, she says, “There is no shame in being a tourist in your own hometown. Chicago has so many hidden gems and amazing stories about the architects and buildings that make this city great.” She fared bad weather, pigeons, and dancing hot dog street performers during her tour challenge but all of it was worthwhile, having accomplished her goals and attracted a new audience.
All of the tours were open to the public and participants were welcome to join in. Participants followed online for comments, pictures, videos, questions and interesting facts. People were encouraged to share photos, upload videos, and connect with others who love Chicago and its amazing architecture. In addition to attending tours, everyone was welcome to participate in various ways: Blog: www.85tours.com Twitter: https://twitter.com/chiarchitecture Facebook: https://www.facebook.com/chicagoarchitecture Website: www.architecture.org/85tours.
The Chicago Architecture Foundation is a nonprofit organization dedicated to advancing public interest and education in architecture and design. The Chicago Architecture Foundation pursues this mission through architecture tours, exhibitions, panel discussions, and youth and adult education programs.
Related Stories
Healthcare Facilities | Jun 13, 2024
Top 10 trends in the hospital facilities market
BD+C evaluated more than a dozen of the nation's most prominent hospital construction projects to identify trends that are driving hospital design and construction in the $67 billion healthcare sector. Here’s what we found.
Adaptive Reuse | Jun 13, 2024
4 ways to transform old buildings into modern assets
As cities grow, their office inventories remain largely stagnant. Yet despite changes to the market—including the impact of hybrid work—opportunities still exist. Enter: “Midlife Metamorphosis.”
Affordable Housing | Jun 12, 2024
Studio Libeskind designs 190 affordable housing apartments for seniors
In Brooklyn, New York, the recently opened Atrium at Sumner offers 132,418 sf of affordable housing for seniors. The $132 million project includes 190 apartments—132 of them available to senior households earning below or at 50% of the area median income and 57 units available to formerly homeless seniors.
Mass Timber | Jun 10, 2024
5 hidden benefits of mass timber design
Mass timber is a materials and design approach that holds immense potential to transform the future of the commercial building industry, as well as our environment.
Lighting | Jun 10, 2024
LEDs were nearly half of the installed base of lighting products in the U.S. in 2020
Federal government research shows a huge leap in the penetration of LEDs in the lighting market from 2010 to 2020. In 2010 and 2015, LED installations represented 1% and 8% of overall lighting inventory, respectively.
Libraries | Jun 7, 2024
7 ways to change 'business as usual': The Theodore Roosevelt Presidential Library
One hundred forty years ago, Theodore Roosevelt had a vision that is being realized today. The Theodore Roosevelt Presidential Library is a cutting-edge example of what’s possible when all seven ambitions are pursued to the fullest from the beginning and integrated into the design at every phase and scale.
Education Facilities | Jun 6, 2024
Studio Gang designs agricultural education center for the New York City Housing Authority
Earlier this month, the City of New York broke ground on the new $18.2 million Marlboro Agricultural Education Center (MAEC) at the New York City Housing Authority’s Marlboro Houses in Brooklyn. In line with the mission of its nonprofit operator, The Campaign Against Hunger, MAEC aims to strengthen food autonomy and security in underserved neighborhoods. MAEC will provide Marlboro Houses with diverse, community-oriented programs.
Office Buildings | Jun 6, 2024
HOK presents neurodiversity research and design guidelines at SXSW 2024
Workplace experts share insights on designing inclusive spaces that cater to diverse sensory processing needs.
Architects | Jun 4, 2024
HED and Larson Incitti Architects merge, combine Denver staff
HED, a leading national architecture and engineering firm, today announced a merger with award-winning, Denver-based Larson Incitti Architects (LIA). The merger combines LIA's staff with HED's Denver office, significantly expanding the local team and leveraging community relationships to create new opportunities across multiple market sectors.
Airports | Jun 3, 2024
SOM unveils ‘branching’ structural design for new Satellite Concourse 1 at O’Hare Airport
The Chicago Department of Aviation has revealed the design for Satellite Concourse 1 at O’Hare International Airport, one of the nation’s business airports. Designed by Skidmore, Owings & Merrill (SOM), with Ross Barney Architects, Juan Gabriel Moreno Architects (JGMA), and Arup, the concourse will be the first new building in the Terminal Area Program, the largest concourse area expansion and revitalization in the airport’s almost seven-decade history.
