Social media has been at the forefront of the success of the Chicago Architecture Foundation’s Around Chicago in 85 Tours Challenge.
Jennifer Lucente, the social media expert at the Chicago Architecture Foundation has completed her year of taking tours—taking all 85 tours in 2010. The challenge that began last January with a tour of the Board of Trade building has ended today with the architecture foundation’s newest tour: Razzle Dazzle – featuring the Loop theater district followed by a celebration at the Chicago Theatre.
The challenge attracted followers through Twitter, Facebook, YouTube and the challenge blog at www.85tours.com. This is the first and only 85 tour challenge and brought new audiences to the Chicago Architecture Foundation through social media. Jennifer tweeted during the tours and encouraged fellow tweeters to join her in the challenge.
Tens of thousands of followers later, she says, “There is no shame in being a tourist in your own hometown. Chicago has so many hidden gems and amazing stories about the architects and buildings that make this city great.” She fared bad weather, pigeons, and dancing hot dog street performers during her tour challenge but all of it was worthwhile, having accomplished her goals and attracted a new audience.
All of the tours were open to the public and participants were welcome to join in. Participants followed online for comments, pictures, videos, questions and interesting facts. People were encouraged to share photos, upload videos, and connect with others who love Chicago and its amazing architecture. In addition to attending tours, everyone was welcome to participate in various ways: Blog: www.85tours.com Twitter: https://twitter.com/chiarchitecture Facebook: https://www.facebook.com/chicagoarchitecture Website: www.architecture.org/85tours.
The Chicago Architecture Foundation is a nonprofit organization dedicated to advancing public interest and education in architecture and design. The Chicago Architecture Foundation pursues this mission through architecture tours, exhibitions, panel discussions, and youth and adult education programs.
Related Stories
| Feb 27, 2013
Marvin Windows and Doors now accepting entries for fifth annual Marvin Architect’s Challenge
Architects have an opportunity for their best work to compete on a global stage in the fifth annual Marvin Architect’s Challenge. Previous winners of Marvin Windows and Doors’ prestigious award program have come from Spain, Ireland and across the United States — with their work among the world’s finest.
| Feb 27, 2013
Bronx residents get LEED Platinum public housing complex, rooftop farm
The New York City Housing Authority has opened Arbor House, a 124-unit LEED Platinum complex in the Morrisania neighborhood of the Bronx.
| Feb 25, 2013
HOK sustainability expert Mary Ann Lazarus tapped by AIA for strategy consulting position
Mary Ann Lazarus, FAIA, LEED® AP BD+C, has accepted a two-year consulting position with the American Institute of Architects in Washington, DC. Her new position, which begins March 1, will focus on increasing the AIA's impact on sustainability across the profession. The St. Louis-based architect will continue consulting at HOK.
| Feb 25, 2013
First look: Google's new HQ is engineered for creative collisions
The new California "Googleplex" will be engineered to make sure no Google employee will be more than a 2.5 minute walk away from any other.
| Feb 25, 2013
AISC seeks proposals for development of BIM best practices guide
The American Institute of Steel Construction seeks assistance from BIM users in identifying and documenting best practices to facilitate the long-term standardization of BIM in structural steel construction.
| Feb 22, 2013
Westlake Reed Leskosky will renovate training center for Cleveland Browns
Local firm Westlake Reed Leskosky has been chosen to design renovations to the Cleveland Browns' Training and Administrative Complex in Berea, Ohio.
| Feb 22, 2013
Starbucks pilot program rolls out small, modular stores
Coffee giant Starbucks is rolling out mini-stores with maximum local flavor, as part of an international pilot program.
| Feb 22, 2013
Defense department report: Green design saves taxpayers money
An independent report on energy efficiency and sustainability standards used by the Pentagon for military construction affirms the value of LEED-certified high performing buildings to America’s military and U.S. taxpayers.
| Feb 22, 2013
Detroit project would bring 'fairytale forest' to riverfront
A proposal by atelierWHY to create a heavily wooded park on the downtown riverfront has taken first place in the juried Detroit By Design competition.
| Feb 22, 2013
Zaha Hadid to help plan new London-area airport hub
The Mayor of London has appointed Zaha Hadid Architects to help create a major new airport in southeastern England.
