Social media has been at the forefront of the success of the Chicago Architecture Foundation’s Around Chicago in 85 Tours Challenge.
Jennifer Lucente, the social media expert at the Chicago Architecture Foundation has completed her year of taking tours—taking all 85 tours in 2010. The challenge that began last January with a tour of the Board of Trade building has ended today with the architecture foundation’s newest tour: Razzle Dazzle – featuring the Loop theater district followed by a celebration at the Chicago Theatre.
The challenge attracted followers through Twitter, Facebook, YouTube and the challenge blog at www.85tours.com. This is the first and only 85 tour challenge and brought new audiences to the Chicago Architecture Foundation through social media. Jennifer tweeted during the tours and encouraged fellow tweeters to join her in the challenge.
Tens of thousands of followers later, she says, “There is no shame in being a tourist in your own hometown. Chicago has so many hidden gems and amazing stories about the architects and buildings that make this city great.” She fared bad weather, pigeons, and dancing hot dog street performers during her tour challenge but all of it was worthwhile, having accomplished her goals and attracted a new audience.
All of the tours were open to the public and participants were welcome to join in. Participants followed online for comments, pictures, videos, questions and interesting facts. People were encouraged to share photos, upload videos, and connect with others who love Chicago and its amazing architecture. In addition to attending tours, everyone was welcome to participate in various ways: Blog: www.85tours.com Twitter: https://twitter.com/chiarchitecture Facebook: https://www.facebook.com/chicagoarchitecture Website: www.architecture.org/85tours.
The Chicago Architecture Foundation is a nonprofit organization dedicated to advancing public interest and education in architecture and design. The Chicago Architecture Foundation pursues this mission through architecture tours, exhibitions, panel discussions, and youth and adult education programs.
Related Stories
| Mar 21, 2013
Are charter schools killing private schools?
A recent post on Atlantic Cities highlights research by the U.S. Census Bureau's Stephanie Ewert that shows a correlation between the growth of charter schools and the decline in private school enrollment.
| Mar 20, 2013
Folding glass walls revitalize student center
Single-glazed storefronts in the student center at California’s West Valley College were replaced with aluminum-framed, thermally broken windows from NanaWall in a bronze finish that emulates the look of the original building.
| Mar 20, 2013
Architecture Billings Index up again in February
The American Institute of Architects reported the February ABI score was 54.9, up slightly from a mark of 54.2 in January. This score reflects a strong increase in demand for design services.
| Mar 18, 2013
Toyo Ito named 2013 Pritzker Architecture Prize recipient
Toyo Ito, a 71 year old architect whose architectural practice is based in Tokyo, Japan, will be the recipient of the 2013 Pritzker Architecture Prize.
| Mar 15, 2013
AIA opposes House bill cutting Eisenhower Memorial funding
AIA opposes House bill cutting Eisenhower Memorial funding.
| Mar 15, 2013
Singapore R&D campus takes top honor in Lab of Year competition
Singapore CREATE R&D campus takes top honor in Lab of Year competition, sponsored by R&D Magazine.
| Mar 15, 2013
7 most endangered buildings in Chicago
The Chicago Preservation Society released its annual list of the buildings at high risk for demolition.
| Mar 14, 2013
How to win more work from community colleges
The nation’s thousand-plus community college districts can be a steady source of income for your Building Team—provided you appreciate the special needs of this important sector of the higher education market.
