Social media has been at the forefront of the success of the Chicago Architecture Foundation’s Around Chicago in 85 Tours Challenge.
Jennifer Lucente, the social media expert at the Chicago Architecture Foundation has completed her year of taking tours—taking all 85 tours in 2010. The challenge that began last January with a tour of the Board of Trade building has ended today with the architecture foundation’s newest tour: Razzle Dazzle – featuring the Loop theater district followed by a celebration at the Chicago Theatre.
The challenge attracted followers through Twitter, Facebook, YouTube and the challenge blog at www.85tours.com. This is the first and only 85 tour challenge and brought new audiences to the Chicago Architecture Foundation through social media. Jennifer tweeted during the tours and encouraged fellow tweeters to join her in the challenge.
Tens of thousands of followers later, she says, “There is no shame in being a tourist in your own hometown. Chicago has so many hidden gems and amazing stories about the architects and buildings that make this city great.” She fared bad weather, pigeons, and dancing hot dog street performers during her tour challenge but all of it was worthwhile, having accomplished her goals and attracted a new audience.
All of the tours were open to the public and participants were welcome to join in. Participants followed online for comments, pictures, videos, questions and interesting facts. People were encouraged to share photos, upload videos, and connect with others who love Chicago and its amazing architecture. In addition to attending tours, everyone was welcome to participate in various ways: Blog: www.85tours.com Twitter: https://twitter.com/chiarchitecture Facebook: https://www.facebook.com/chicagoarchitecture Website: www.architecture.org/85tours.
The Chicago Architecture Foundation is a nonprofit organization dedicated to advancing public interest and education in architecture and design. The Chicago Architecture Foundation pursues this mission through architecture tours, exhibitions, panel discussions, and youth and adult education programs.
Related Stories
Architects | Sep 24, 2015
Supertall buildings vie for dominance along Chicago’s skyline
The latest proposals pit designs by Rafael Viñoly, Jeanne Gang, and Helmut Jahn.
Architects | Sep 24, 2015
From Gehry to the High Line: What makes a project a game-changer?
Each year, there are a handful of projects that significantly advance the AEC industry or a particular building type. Send us your game-changing projects for BD+C’s January 2016 special report.
Cultural Facilities | Sep 24, 2015
Bakpak Architects' 'pottery courtyard' concept in Poland incorporates local heritage
The multifunctional building proposed for Rzeszow, Poland, looks like it was handcrafted on a potter’s wheel.
Modular Building | Sep 23, 2015
SOM and DOE unveil 3D-printed, off-the-grid building
The Additive Manufacturing Integrated Energy (AMIE) building features a high-performance shell with a photovoltaic roof and built-in natural gas generator.
Airports | Sep 23, 2015
JFK Airport's dormant TWA terminal will be reborn as a hotel
After 15 years of disuse, the Googie architecture-inspired TWA Flight Center at New York’s John F. Kennedy International Airport will be transformed into a hotel. Gizmodo reports that the city’s Port Authority chose a renovation proposal from Jet Blue this week.
Architects | Sep 23, 2015
Architecture billings dip in August, but no 'cause for concern' says AIA economist
The American Institute of Architects reported the August ABI score was 49.1, down from a mark of 54.7 in July. This score reflects a slight decrease in design services.
Sports and Recreational Facilities | Sep 21, 2015
Tokyo Olympic Stadium saga ends for Zaha Hadid
After resubmitting a bid, the firm will not design the main venue for the 2020 Olympics after all.
University Buildings | Sep 21, 2015
6 lessons in campus planning
For campus planning, focus typically falls on repairing the bricks and mortar without consideration of program priorities. Gensler's Pamela Delphenich offers helpful tips and advice.
Museums | Sep 21, 2015
Ma Yansong and Jeanne Gang revise Chicago lakefront Lucas Museum
New renderings of the proposed Lucas Museum show a scaled-down building on more green space.
Designers | Sep 21, 2015
Can STEAM power the disruptive change needed in education?
Companies need entrepreneurial and creative workers that possess critical thinking skills that allow them to function in collaborative teams. STEAM (science, technology, engineering, arts, and mathematics) education might be the solution.