Social media has been at the forefront of the success of the Chicago Architecture Foundation’s Around Chicago in 85 Tours Challenge.
Jennifer Lucente, the social media expert at the Chicago Architecture Foundation has completed her year of taking tours—taking all 85 tours in 2010. The challenge that began last January with a tour of the Board of Trade building has ended today with the architecture foundation’s newest tour: Razzle Dazzle – featuring the Loop theater district followed by a celebration at the Chicago Theatre.
The challenge attracted followers through Twitter, Facebook, YouTube and the challenge blog at www.85tours.com. This is the first and only 85 tour challenge and brought new audiences to the Chicago Architecture Foundation through social media. Jennifer tweeted during the tours and encouraged fellow tweeters to join her in the challenge.
Tens of thousands of followers later, she says, “There is no shame in being a tourist in your own hometown. Chicago has so many hidden gems and amazing stories about the architects and buildings that make this city great.” She fared bad weather, pigeons, and dancing hot dog street performers during her tour challenge but all of it was worthwhile, having accomplished her goals and attracted a new audience.
All of the tours were open to the public and participants were welcome to join in. Participants followed online for comments, pictures, videos, questions and interesting facts. People were encouraged to share photos, upload videos, and connect with others who love Chicago and its amazing architecture. In addition to attending tours, everyone was welcome to participate in various ways: Blog: www.85tours.com Twitter: https://twitter.com/chiarchitecture Facebook: https://www.facebook.com/chicagoarchitecture Website: www.architecture.org/85tours.
The Chicago Architecture Foundation is a nonprofit organization dedicated to advancing public interest and education in architecture and design. The Chicago Architecture Foundation pursues this mission through architecture tours, exhibitions, panel discussions, and youth and adult education programs.
Related Stories
Office Buildings | Nov 3, 2015
Emotional intelligence and design
In a world in which technology and its skills are constantly changing, good people skills are becoming more important, writes VOA's Angie Lee.
Architects | Nov 2, 2015
NCARB: Interactive tool helps architects prep for exam
The Transition Calculator for the Architect Registration Examination (ARE) will help licensure candidates transition from ARE 4.0 to ARE 5.0.
Architects | Nov 2, 2015
China Accord: Design firms sign pledge to tackle climate change
52 companies will collaborate to reduce carbon emissions.
BIM and Information Technology | Oct 29, 2015
MIT develops ‘river of 3D pixels’ to assemble objects
The Kinetic Blocks can manipulate objects into shapes without human interference.
Architects | Oct 27, 2015
Top 10 tile trends for 2016
Supersized tile and 3D walls are among the trending tile design themes seen at Cersaie, an exhibition of ceramic tile and bathroom furnishings held in Bologna, Italy in October.
Architects | Oct 27, 2015
Architecture at Zero 2015 design competition names award winners
Entrants created family-style student residential plans for the University of California, San Francisco Mission Bay campus. All projects needed to be as close to net-zero as possible.
Architects | Oct 22, 2015
AIA: Architecture firms reporting progress on achieving carbon reduction targets as part of the 2030 Commitment
The AIA 2030 2014 Progress Report highlights an increase in design projects, gross square footage, and net-zero energy projects.
Architects | Oct 21, 2015
Strong rebound for Architecture Billings Index
Business conditions continue to be weak in the Northeast, but the other regions are in good shape.
Museums | Oct 20, 2015
Frank Lloyd Wright’s Bachman Wilson House finds new home at Arkansas museum
Crystal Bridges Museum reconstructed the 61-year-old Usonian house and will open it to the public in November.
Architects | Oct 20, 2015
Four building material innovations from the Chicago Architecture Biennial
From lightweight wooden pallets to the largest lengths of CLT-slabs that can be shipped across North America
