Institutions of higher education are under more pressure than ever to demonstrate to students, their parents, and benefactors that a college diploma is worth more than the sheepskin it’s printed on.
To that end, a growing number of colleges and universities are aligning with the research, science, and business sectors that have more input into these schools’ programming, curricula, and even their built environments.
Case in point: In Ohio, Bowling Green State University’s recently opened Robert W. and Patricia A. Maurer Center, the new home for the school’s Allen W. and Carol M. Schmidthorst College of Business. This 50,000-sf building represents a new era for the college, an incubator for study and collaboration that resembles a modern workplace, with the goal of preparing students for real-world careers.
The 50,000-sf Maurer Center is designed to mimic a real-world work environment.
Bowling Green was a leader in this academic-business nexus even before Maurer Center was constructed, as more than 70% of its students have jobs by the time they graduate, says Jessica Figenholtz, AIA, LEED, Associate Principal and Higher Ed Lead with Perkins and Will, the design architect on this project. BD+C interviewed Figenholtz with P&W’s design principals Bryan Schabel and Joseph Connell.
The project’s Building Team included The Collaborative (AOR, construction administration, landscape), Mosser Construction (GC), Schaefer (SE), Wiss, Janney, Elstner Associates (building envelope) ESA Engineers (CE), and JDRM Engineering (ME engineer, technology).
A VARIETY OF STUDY ENVIRONS
The building's classrooms and faculty offices are encased in glass for greater light and transparency.
The business school, which is currently in hybrid learning mode, had its ribbon cutting last September. It includes more than two dozen ways for students to work and study. There are meeting areas of different sizes and on different floors throughout the facility. The design team created a flexible kit of parts that can change as business needs change. Connell points out that the building’s first floor includes two maker spaces, one of which can expand to 2,200 sf, where students can pitch ideas to companies and investors within a combination lounge-conference room setting.
Classrooms with moveable walls and modular furniture allow students to work together easier. There are wall-less cut-out areas on each floor. Classrooms and faculty offices are enclosed by glass walls for greater accessibility and transparency. “The building is designed to create collisions and interactions,” says Schabel.
The biggest change was getting faculty out of their offices, “which required a change in mindset about thinking of offices as castles and places to hide,” says Connell. Figeholtz adds that College of Business Dean Raymond Braun, an attorney, “wanted to shake things up; he wanted the building to reflect the workplace.”
CENTER’S ATRIUM IS A MEETING HUB
A three-story light-filled atrium includes two maker spaces where students can pitch ideas to investors. One of the atrium's walls is a preservation of adjacent Hanna Hall (below) that contrasts the business school's past and future.
Among the prominent design features in the Maurer Center is its light-filled atrium, a hub that encourages a range of student interactions with peers, faculty and employers in stadium seating and terraced small-group meeting areas. The glazed north façade allows natural light to pour into the atrium.
On one side of the three-story atrium is the existing brick wall of Hanna Hall, an adjacent building that has been completely renovated. Connell says the wall was left standing as a “nod” to the school’ history and as a contrast to the Maurer Center.
The Center also features branding and imagery that tells Bowling Green’s story and its prospective future. “This storytelling is an important part of the recruitment experience,” says Connell. Central to the brand visuals is the business school’s focus on data analytics. A dynamic digital ticker embedded in the main stairway enclosure features the business school’s social media feeds and the latest business news.
This is a 24/7 building (first-floor Starbucks included, of course) that Figenholtz says students now perceive as “a place to be seen, day or night.”
Related Stories
University Buildings | Oct 16, 2015
5 ways architecture defines the university brand
People gravitate to brands for many reasons. Campus architecture and landscape are fundamental influences on the college brand, writes Perkins+Will's David Damon.
Higher Education | Oct 9, 2015
Diller Scofidio + Renfro will design new University of Chicago building
The David M. Rubenstein Forum will be both formal and informal, and will host lectures, workshops, and conferences.
Higher Education | Oct 1, 2015
Juilliard announces new China campus designed by Diller Scofidio + Renfro
The Tianjin Juilliard School will have graduate courses, a pre-college program, an instrumental training program, adult education, and public performances and exhibits.
Giants 400 | Sep 30, 2015
SCIENCE + TECHNOLOGY SECTOR GIANTS: HDR, Jensen Hughes, Skanska top S+T firm rankings
BD+C's rankings of the nation's largest S+T sector design and construction firms, as reported in the 2015 Giants 300 Report.
University Buildings | Sep 21, 2015
Vietnamese university to turn campus into ‘terraced forest’
Pockets of plantings will be dispersed throughout the staggered floors of the building, framing the expansive courtyard at its center.
University Buildings | Sep 21, 2015
6 lessons in campus planning
For campus planning, focus typically falls on repairing the bricks and mortar without consideration of program priorities. Gensler's Pamela Delphenich offers helpful tips and advice.
Mixed-Use | Aug 26, 2015
Innovation districts + tech clusters: How the ‘open innovation’ era is revitalizing urban cores
In the race for highly coveted tech companies and startups, cities, institutions, and developers are teaming to form innovation hot pockets.
University Buildings | Aug 13, 2015
Best of Education Design: 9 projects named AIA Education Facility Design Award winners
Georgia Tech's Clough Commons, Boston's Berklee Tower, and seven other facilities were honored for aiding learning and demonstrating excellent architectural design.
Giants 400 | Aug 7, 2015
UNIVERSITY SECTOR GIANTS: Collaboration, creativity, technology—hallmarks of today’s campus facilities
At a time when competition for the cream of the student/faculty crop is intensifying, colleges and universities must recognize that students and parents are coming to expect an education environment that foments collaboration, according to BD+C's 2015 Giants 300 report.
Contractors | Jul 29, 2015
Consensus Construction Forecast: Double-digit growth expected for commercial sector in 2015, 2016
Despite the adverse weather conditions that curtailed design and construction activity in the first quarter of the year, the overall construction market has performed extremely well to date, according to AIA's latest Consensus Construction Forecast.