In the month since Amazon CEO Jeff Bezos announced plans for a $5 billion development that would serve as the e-commerce giant’s second headquarters, cities and regional economic development organizations (EGOs) across the country have been tripping over themselves in an effort to woo the world’s third-largest tech company.
In using an open RFP process with a tight timeline (just six weeks from the Sept. 7 reveal date), Amazon created a frenzied, almost hackathon-like atmosphere that it hoped would spark next-level creativity when it comes to urban redevelopment and incentives for corporate businesses. Amazon’s RFP process downplays the backroom dealings common with massive economic development opportunities like this, in favor of a more inclusive “show us what you got” approach.
And show us they did. As of mid-October, more than 50 cities and development groups had responded to Amazon’s RFP. The proposals range from impressive to outright wild. Noteworthy examples:
Dallas: a transit-oriented development for HQ2 adjacent to a proposed bullet train station. The $15 billion train line would shuttle passengers to and from Houston.
Phoenix: adapt a 1950s retail mall (the city’s first mall), which currently houses a few restaurants, offices, and a data center.
Frisco, Texas, is offering to build out the remainder of its city—the 62-square-mile Dallas suburb is 60% developed—with Amazon’s HQ as the centerpiece.
Atlanta suburb Stonecrest has promised to devote 345 acres to the corporate campus and rename a portion of the community, “City of Amazon.”
New Jersey has plans for some $7
billion in tax breaks over the next decade.
Don’t get me wrong, HQ2 would be a huge win for any metro market. Amazon says it expects the development to ramp up to include as many as 50,000 jobs.
But the hysteria around Amazon’s open RFP has gone to a new level of absurdity. I’m just waiting for Bezos to announce that he’s purchasing airtime on CNBC for his own version of LeBron’s “The Decision.” “After careful consideration, we decided that we’re going to take our talents to __________.” (Cut to camera on scene, applause erupts.)
It’s safe to say that the majority of the 50+ entrants in the race for HQ2 has a slim chance of winning. But that doesn’t mean there aren’t valuable lessons to glean from the exercise, says Amy Liu, a VP and Director with the Brookings Institution.
“This global firm basically sent a very clear market signal to cities about what matters, and I think they are really scrambling now to make sure they exhibit those assets,” she said. “But after the competition is over, what I want is for cities to not let go of that core message, which is that a strong technical workforce, a livable sustainable community, strong transit, multimodal access, and ultimately a diverse, tolerant community, those are the factors that matter in the long term.”
Related Stories
| Oct 18, 2013
Researchers discover tension-fusing properties of metal
When a group of MIT researchers recently discovered that stress can cause metal alloy to fuse rather than break apart, they assumed it must be a mistake. It wasn't. The surprising finding could lead to self-healing materials that repair early damage before it has a chance to spread.
| Oct 18, 2013
Sustainability expert: Smart building technology can have quick payback
Smart building technology investments typically pay for themselves within one or two years by delivering energy savings and maintenance efficiencies.
| Oct 14, 2013
How to leverage workplaces to attract and retain top talent
Just about every conversation I have related to employee attraction and retention tends to turn into an HR sounding discussion about office protocols, incentives, and perks. But as a workplace strategist, I need to help my clients make more tangible links between their physical workplace and how it can be leveraged to attract and retain top talent. Here are some ideas.
| Oct 10, 2013
Carnegie Mellon study looks at impact of dashboards on energy consumption
A recent study by Carnegie Mellon took a look at the impact of providing feedback in an energy dashboard form to workers and studying how it impacted overall energy consumption.
| Oct 9, 2013
SOM gets second crack at iconic modernist structure in New York
More than 50 years after SOM completed the Manufacturers Hanover Trust building, the firm is asked to restore and modernize the space.
| Oct 7, 2013
Nation's first glass curtain wall exterior restored in San Francisco
The Hallidie Building's glass-and-steel skin is generally recognized as the forerunner of today’s curtain wall facilities.
| Oct 7, 2013
10 award-winning metal building projects
The FDNY Fireboat Firehouse in New York and the Cirrus Logic Building in Austin, Texas, are among nine projects named winners of the 2013 Chairman’s Award by the Metal Construction Association for outstanding design and construction.
| Oct 2, 2013
Corporate HQ in 10 months made possible with BIM coordination
An integrated Building Team uses BIM/VDC to convert a 1940s-era industrial building into a flashy new headquarters for Hillshire Brands in a matter of months.
| Oct 1, 2013
13 structural steel buildings that dazzle
The Barclays Center arena in Brooklyn and the NASCAR Hall of Fame in Charlotte, N.C., are among projects named 2013 IDEAS2 winners by the American Institute of Steel Construction.
| Sep 24, 2013
8 grand green roofs (and walls)
A dramatic interior green wall at Drexel University and a massive, 4.4-acre vegetated roof at the Kauffman Performing Arts Center in Kansas City are among the projects honored in the 2013 Green Roof and Wall Awards of Excellence.