In the month since Amazon CEO Jeff Bezos announced plans for a $5 billion development that would serve as the e-commerce giant’s second headquarters, cities and regional economic development organizations (EGOs) across the country have been tripping over themselves in an effort to woo the world’s third-largest tech company.
In using an open RFP process with a tight timeline (just six weeks from the Sept. 7 reveal date), Amazon created a frenzied, almost hackathon-like atmosphere that it hoped would spark next-level creativity when it comes to urban redevelopment and incentives for corporate businesses. Amazon’s RFP process downplays the backroom dealings common with massive economic development opportunities like this, in favor of a more inclusive “show us what you got” approach.
And show us they did. As of mid-October, more than 50 cities and development groups had responded to Amazon’s RFP. The proposals range from impressive to outright wild. Noteworthy examples:
Dallas: a transit-oriented development for HQ2 adjacent to a proposed bullet train station. The $15 billion train line would shuttle passengers to and from Houston.
Phoenix: adapt a 1950s retail mall (the city’s first mall), which currently houses a few restaurants, offices, and a data center.
Frisco, Texas, is offering to build out the remainder of its city—the 62-square-mile Dallas suburb is 60% developed—with Amazon’s HQ as the centerpiece.
Atlanta suburb Stonecrest has promised to devote 345 acres to the corporate campus and rename a portion of the community, “City of Amazon.”
New Jersey has plans for some $7
billion in tax breaks over the next decade.
Don’t get me wrong, HQ2 would be a huge win for any metro market. Amazon says it expects the development to ramp up to include as many as 50,000 jobs.
But the hysteria around Amazon’s open RFP has gone to a new level of absurdity. I’m just waiting for Bezos to announce that he’s purchasing airtime on CNBC for his own version of LeBron’s “The Decision.” “After careful consideration, we decided that we’re going to take our talents to __________.” (Cut to camera on scene, applause erupts.)
It’s safe to say that the majority of the 50+ entrants in the race for HQ2 has a slim chance of winning. But that doesn’t mean there aren’t valuable lessons to glean from the exercise, says Amy Liu, a VP and Director with the Brookings Institution.
“This global firm basically sent a very clear market signal to cities about what matters, and I think they are really scrambling now to make sure they exhibit those assets,” she said. “But after the competition is over, what I want is for cities to not let go of that core message, which is that a strong technical workforce, a livable sustainable community, strong transit, multimodal access, and ultimately a diverse, tolerant community, those are the factors that matter in the long term.”
Related Stories
| Nov 27, 2013
Wonder walls: 13 choices for the building envelope
BD+C editors present a roundup of the latest technologies and applications in exterior wall systems, from a tapered metal wall installation in Oklahoma to a textured precast concrete solution in North Carolina.
| Nov 26, 2013
Construction costs rise for 22nd straight month in November
Construction costs in North America rose for the 22nd consecutive month in November as labor costs continued to increase, amid growing industry concern over the tight availability of skilled workers.
| Nov 25, 2013
Building Teams need to help owners avoid 'operational stray'
"Operational stray" occurs when a building’s MEP systems don’t work the way they should. Even the most well-designed and constructed building can stray from perfection—and that can cost the owner a ton in unnecessary utility costs. But help is on the way.
| Nov 19, 2013
Top 10 green building products for 2014
Assa Abloy's power-over-ethernet access-control locks and Schüco's retrofit façade system are among the products to make BuildingGreen Inc.'s annual Top-10 Green Building Products list.
| Nov 15, 2013
Greenbuild 2013 Report - BD+C Exclusive
The BD+C editorial team brings you this special report on the latest green building trends across nine key market sectors.
| Nov 15, 2013
Metal makes its mark on interior spaces
Beyond its long-standing role as a preferred material for a building’s structure and roof, metal is making its mark on interior spaces as well.
| Nov 13, 2013
Government work keeps green AEC firms busy
With the economy picking up, many stalled government contracts are reaching completion and earning their green credentials.
| Nov 13, 2013
Installed capacity of geothermal heat pumps to grow by 150% by 2020, says study
The worldwide installed capacity of GHP systems will reach 127.4 gigawatts-thermal over the next seven years, growth of nearly 150%, according to a recent report from Navigant Research.
| Nov 8, 2013
Can Big Data help building owners slash op-ex budgets?
Real estate services giant Jones Lang LaSalle set out to answer these questions when it partnered with Pacific Controls to develop IntelliCommand, a 24/7 real-time remote monitoring and control service for its commercial real estate owner clients.
| Nov 6, 2013
Dallas’s goal of carbon neutrality by 2030 advances with second phase of green codes
Dallas stands out as one of the few large cities that is enforcing a green building code, with the city aiming to be carbon neutral by 2030.