AT&T Discovery District, the transformation of AT&T’s global headquarters into an immersive, mixed-use destination, has completed after five years in the making in downtown Dallas. The project is a redevelopment of a corporate campus that allows for new growth in the city’s core.
The project includes restaurants, retail, office space, and free public WiFi. With the goal of highlighting AT&T’s values, a unique architectural experience was created that blurs the boundaries between the physical and digital realms. A matrix of fully connected digital platforms is integrated into the buildings and landscape to allow for immersive take-over moments of lighting, audio, and creative media content.
AT&T’s Discovery District Provides Immersive Technological Experience
Among AT&T Discovery District’s immersive technological experiences are The Globe, a 30-foot-tall mirrored dome covered with 300,000 LEDs that invites visitors to walk inside for an interactive light and sound experience; the Media Wall, a 104-foot-tall, 9,300-sf display that wraps the building at the corner of Akard and Jackson Streets that brings digital art and media to life in 6K resolution; and the AT&T Experience Store, located just below the media wall, which allows people to discover new ways to watch and access a range of immersive experiences. The project also includes 16 restaurant attractions and two high-volume bars.
The Plaza provides green space in the form of The Grove, a treelined outdoor seating area, and the lawn. 5G+ and WiFi are available throughout The Plaza.
At&T Discovery District is powered 100% by wind energy. Other sustainability features includes the use of a smart irrigation and rain water harvesting system, widened sidewalks to promote walking, and onsite recycling and composting.
Related Stories
Hotel Facilities | Apr 13, 2015
Figure-eight shaped hotel to open around PyeongChang 2018 Winter Olympics Facility
Just three miles away from the Olympic stadiums, the hotel will be a hub of its own.
Mixed-Use | Apr 7, 2015
$100 billion 'city from scratch' taking shape in Saudi Arabia
The new King Abdullah Economic City was conceived to diversify the kingdom's oil-dependent economy by focusing more in its shipping industry.
High-rise Construction | Mar 24, 2015
Timber high-rise residential complex will tower over Stockholm waterfront
The four towers, 20 stories each, will be made entirely out of Swedish pine, from frame to façade.
Mixed-Use | Mar 13, 2015
Dubai announces mega waterfront development Aladdin City
Planned on 4,000 acres in the Dubai Creek area, the towers will be covered in gold lattice and connected via air-conditioned bridges.
High-rise Construction | Mar 11, 2015
Must see: Firm proposes skyscraper with a ‘twist’ in downtown Tulsa
Tulsa, Okla.-based architecture practice Kinslow, Keith & Todd released renderings of a skyscraper concept that takes the shape of a tornado.
Modular Building | Mar 10, 2015
Must see: 57-story modular skyscraper was completed in 19 days
After erecting the mega prefab tower in Changsha, China, modular builder BSB stated, “three floors in a day is China’s new normal.”
Transit Facilities | Mar 4, 2015
5+design looks to mountains for Chinese transport hub design
The complex, Diamond Hill, will feature sloping rooflines and a mountain-like silhouette inspired by traditional Chinese landscape paintings.
Sponsored | | Mar 3, 2015
New York’s Fulton Center relies on TGP for light-flooded, underground transit hub
Fire-rated curtain wall systems filled this subterranean hub with natural light.
Sponsored | Shopping Centers | Feb 26, 2015
A color-changing gateway for Altara Center
Valspar works with developers to complete a multicolored shopping center façade in Honduras.
Industrial Facilities | Feb 24, 2015
Starchitecture meets agriculture: OMA unveils design for Kentucky community farming facility
The $460 million Food Port project will define a new model for the relationship between consumer and producer.