AT&T Discovery District, the transformation of AT&T’s global headquarters into an immersive, mixed-use destination, has completed after five years in the making in downtown Dallas. The project is a redevelopment of a corporate campus that allows for new growth in the city’s core.
The project includes restaurants, retail, office space, and free public WiFi. With the goal of highlighting AT&T’s values, a unique architectural experience was created that blurs the boundaries between the physical and digital realms. A matrix of fully connected digital platforms is integrated into the buildings and landscape to allow for immersive take-over moments of lighting, audio, and creative media content.
AT&T’s Discovery District Provides Immersive Technological Experience
Among AT&T Discovery District’s immersive technological experiences are The Globe, a 30-foot-tall mirrored dome covered with 300,000 LEDs that invites visitors to walk inside for an interactive light and sound experience; the Media Wall, a 104-foot-tall, 9,300-sf display that wraps the building at the corner of Akard and Jackson Streets that brings digital art and media to life in 6K resolution; and the AT&T Experience Store, located just below the media wall, which allows people to discover new ways to watch and access a range of immersive experiences. The project also includes 16 restaurant attractions and two high-volume bars.
The Plaza provides green space in the form of The Grove, a treelined outdoor seating area, and the lawn. 5G+ and WiFi are available throughout The Plaza.
At&T Discovery District is powered 100% by wind energy. Other sustainability features includes the use of a smart irrigation and rain water harvesting system, widened sidewalks to promote walking, and onsite recycling and composting.
Related Stories
Smart Buildings | May 28, 2015
4 ways cold-climate cities can make the most of their waterfronts
Though cold-climate cities pose a unique challenge for waterfront development, with effective planning waterfront cities with freezing winter months can still take advantage of the spaces year-round.
Sponsored | Coatings | May 14, 2015
Prismatic coatings accent the new Altara Center
This multi-use campus will contain a university, sports facilities, medical center, and world-class shopping
Mixed-Use | May 10, 2015
Construction on Orlando’s massive ‘innovation hub’ is finally starting
The $1 billion Creative Village development will create a business and education hub.
High-rise Construction | May 6, 2015
Two new designs submitted for New York City Riverside Center
Both designs reference the cantilevers and other elements featured in architect Christian de Portzamparc’s original masterplan for the complex, which has now been scrapped.
Building Owners | May 6, 2015
Hackathons and RFCs: Why one developer killed the RFP
In lieu of an RFP process, Skanska Commercial Development hosted a three-week "hackathon" to find an architect for its 2&U tower in Seattle.
Mixed-Use | May 5, 2015
Miami ‘innovation district’ will have 6.5 million sf of dense, walkable space
Designing a neighborhood from the ground-up, developers aim to create a dense, walkable district that fulfills what is lacking from Miami’s current auto-dependent layout.
Hotel Facilities | Apr 30, 2015
Atlanta Braves partner with Omni Hotels & Resorts to build hotel near new Suntrust Park
The Omni Atlanta Northwest Hotel will feature 16 floors with 260 guest rooms and suites, rooftop hospitality suites, 12,500 sf of meeting space, a signature restaurant, and an elevated pool deck and bar overlooking the plaza and ballpark.
Hotel Facilities | Apr 29, 2015
OMA unveils design for the Netherlands' largest hotel
Once completed, and if approved, the structure will add three stacked cubes to the Amsterdam skyline.
High-rise Construction | Apr 23, 2015
Size matters in NYC, where several projects vie for the city’s tallest building honor
The latest renderings of 217 West 57th Street show a tower that would rise higher than the World Trade Center’s pinnacle, when elevations are included.
High-rise Construction | Apr 22, 2015
Architects propose sustainable ‘vertical city’ in the Sahara
Designers aim to make the 1,476-foot tower sustainable, relying on rainwater collection, solar power, and geothermal energy.