AT&T Discovery District, the transformation of AT&T’s global headquarters into an immersive, mixed-use destination, has completed after five years in the making in downtown Dallas. The project is a redevelopment of a corporate campus that allows for new growth in the city’s core.
The project includes restaurants, retail, office space, and free public WiFi. With the goal of highlighting AT&T’s values, a unique architectural experience was created that blurs the boundaries between the physical and digital realms. A matrix of fully connected digital platforms is integrated into the buildings and landscape to allow for immersive take-over moments of lighting, audio, and creative media content.
AT&T’s Discovery District Provides Immersive Technological Experience
Among AT&T Discovery District’s immersive technological experiences are The Globe, a 30-foot-tall mirrored dome covered with 300,000 LEDs that invites visitors to walk inside for an interactive light and sound experience; the Media Wall, a 104-foot-tall, 9,300-sf display that wraps the building at the corner of Akard and Jackson Streets that brings digital art and media to life in 6K resolution; and the AT&T Experience Store, located just below the media wall, which allows people to discover new ways to watch and access a range of immersive experiences. The project also includes 16 restaurant attractions and two high-volume bars.
The Plaza provides green space in the form of The Grove, a treelined outdoor seating area, and the lawn. 5G+ and WiFi are available throughout The Plaza.
At&T Discovery District is powered 100% by wind energy. Other sustainability features includes the use of a smart irrigation and rain water harvesting system, widened sidewalks to promote walking, and onsite recycling and composting.
Related Stories
Mixed-Use | Oct 18, 2019
BIG designs new vertical neighborhood for South America’s greenest capital
The project is Bjarke Ingels Group’s second in Ecuador.
Mixed-Use | Oct 16, 2019
River Rock mixed-use community breaks ground in Chattanooga
The Beach Company is developing the project.
Mixed-Use | Oct 15, 2019
Skybridges connect SOM’s two trapezoidal Buenos Aires towers
The project aims to become the center of activity in the city’s Catalinas Norte business district expansion.
Mixed-Use | Oct 9, 2019
OMA’s KaDeWe combines retail, a hotel, and a rooftop park in one building
The project will establish urban connections and public spaces through its own internal organization.
Mixed-Use | Oct 1, 2019
KPF breaks ground on West Lake 66 mixed-use development in Hangzhou
The project hopes to reinvigorate the city’s deteriorated surrounding blocks.
Mixed-Use | Sep 16, 2019
Heatherwick Studio designs a giant planted pergola in Tokyo’s Toranomon-Azabudai district
Japan’s tallest skyscraper, designed by Pelli Clarke Pelli, is also part of the district’s redevelopment.
Multifamily Housing | Aug 19, 2019
Affordable, senior development rises in the Bronx
RKTB Architects is designing the project.
Mixed-Use | Aug 14, 2019
Las Vegas’ $7.9 billion ‘mini-city’ will be a ‘digital revolution in motion’
All of the project’s buildings will be net-zero.
Mixed-Use | Aug 12, 2019
BIG will master plan Saudi Arabia's 'Giga-Project'
Qiddiya is currently under construction 28 miles outside of Riyadh.
Mixed-Use | Jul 25, 2019
5 ways to activate ‘dead space’ in mixed-use developments
By energizing the areas in between tenant spaces, design and real estate teams can drive more traffic—and revenue—for tenants.
