AT&T Discovery District, the transformation of AT&T’s global headquarters into an immersive, mixed-use destination, has completed after five years in the making in downtown Dallas. The project is a redevelopment of a corporate campus that allows for new growth in the city’s core.
The project includes restaurants, retail, office space, and free public WiFi. With the goal of highlighting AT&T’s values, a unique architectural experience was created that blurs the boundaries between the physical and digital realms. A matrix of fully connected digital platforms is integrated into the buildings and landscape to allow for immersive take-over moments of lighting, audio, and creative media content.
AT&T’s Discovery District Provides Immersive Technological Experience
Among AT&T Discovery District’s immersive technological experiences are The Globe, a 30-foot-tall mirrored dome covered with 300,000 LEDs that invites visitors to walk inside for an interactive light and sound experience; the Media Wall, a 104-foot-tall, 9,300-sf display that wraps the building at the corner of Akard and Jackson Streets that brings digital art and media to life in 6K resolution; and the AT&T Experience Store, located just below the media wall, which allows people to discover new ways to watch and access a range of immersive experiences. The project also includes 16 restaurant attractions and two high-volume bars.
The Plaza provides green space in the form of The Grove, a treelined outdoor seating area, and the lawn. 5G+ and WiFi are available throughout The Plaza.
At&T Discovery District is powered 100% by wind energy. Other sustainability features includes the use of a smart irrigation and rain water harvesting system, widened sidewalks to promote walking, and onsite recycling and composting.
Related Stories
Mixed-Use | Mar 24, 2021
Austin United Alliance’s proposal selected for redevelopment of Chicago’s Austin-Laramie State Bank site
The winning scheme was chosen from among six others.
Mixed-Use | Mar 22, 2021
Mixed-use, mixed-income development under construction in Salt Lake City
KTGY Architecture + Planning is designing the project.
Mixed-Use | Mar 9, 2021
47-story residential and office building set for San Francisco’s new ‘Hub’
Solomon Cordwell Buenz designed the project.
Mixed-Use | Mar 8, 2021
Chicago’s South Side to receive new Entrepreneurial and Community Hub
SOM and TnS Studio will lead the design.
Mixed-Use | Feb 24, 2021
Skanska completes primary construction work on Nashville’s largest ever mixed-use project
Gresham Smith is serving as architect-of-record for the entire project and is part of the design team with Pappageorge Haymes and Gensler.
Mixed-Use | Feb 22, 2021
Mixed-use development will occupy former manufacturing industrial site near the Chicopee River
Paul A. Castrucci Architects is designing the project.
Reconstruction & Renovation | Feb 18, 2021
Connecticut’s Swift Gold Leaf Factory becomes a community job incubator
Bruner/Cott Architects designed the project.
Mixed-Use | Jan 21, 2021
3XN and IttenBrechbühl to design a wooden tower in Switzerland
The project will be located in Lausanne, Switzerland.
Mixed-Use | Jan 20, 2021
Union Square’s first ground-up development in two decades completes
MBH Architects, in collaboration with Page & Turnbull, designed the project.
Reconstruction Awards | Dec 29, 2020
The reenvisioned Sazerac House: A delectable cocktail that's just perfect for the Big Easy
The 51,987-sf Sazerac House is an interactive cocktail museum, active distillery, corporate headquarters, and event venue, all under one roof, next to the historic French Quarter of New Orleans.