Global real estate investment and management firm Jamestown recently started construction on more than 700,000 sf of new live, work, and shop space at Ponce City Market. Located in Atlanta’s Old Fourth Ward neighborhood, the property is undergoing the city’s largest ever adaptive reuse project.
619 Ponce, a four-story mass timber loft office building, includes 90,000 sf of office space and 23,000 sf of ground-level retail space. Cross-laminated timber for this portion of the project will be sourced from sustainably managed forests in Georgia and Alabama, including from timberland properties Jamestown owns and manages.
Ponce City Market opened in 2015. The latest phase of construction is designed with a focus on sustainability and wellness, according to a news release. The additions to the property will “evolve the mixed-used model and structured shopping experience through new prototype verticals, including a mass timber loft office building, new hospitality living concept, and a multi-family rental community designed for active adults and empty nesters,” the release says.
A 21-story, flexible-stay, hospitality living building will include 405 units and 12,000 sf of retail space with 21-foot ceilings. Designed for the way people live and work today, the hospitality living building will merge hospitality and home. It will include fully furnished units with flexible short-term and long-term stays, from by-the-night engagements to one-year terms and options in between.
![PCM_View02.jpg](/sites/default/files/inline-images/PCM_View02.jpg)
“The line between Airbnb and hotels, short-term and long-term rentals, is blurring,” said Michael Phillips, president, Jamestown. “The majority of people under 30 default to Airbnb and short-term stay rentals rather than hotels. People want the flexibility of short-term rentals with the service of a hotel. This concept caters to the global nomad and brings those two elements together.”
Signal House, the residential component, was designed for active adults and the 55+ cohort with a focus on health and wellness. It will provide a digitally integrated and socially supportive living experience for a non-digitally native demographic. One- to three-bedroom units will include clean, modern interiors and balconies. Micro-mobility features will include onsite bike and scooter parking, additional bike lanes, designated rideshare drop-off sites, electric bike and car share programs, and electric car charging stations.
The project will reduce its emissions through all-electric operations and efficient building systems. Jamestown will evaluate options for on-site and off-site renewables and carbon offsets to achieve net-zero carbon operations.
When completed, Ponce City Market will house some 100 businesses collectively employing more than 5,750 people and will include over 800 residences.
Building team:
619 Ponce & Signal House buildings
Design Architect and Architect of Record: Handel Architects
MEP engineer: Integral Group
Structural engineer (base building): DeSimone Consulting Engineers Structural engineer (mass timber): StructureCraft
General contractor/construction manager: JE Dunn
Hospitality/living building
Design Architect / AOR: Handel Architects
Interior Designer: Mithun
MEP: Integral Group
Structural: DeSimone Consulting Engineers
General contractor/construction manager: JE Dunn
![619 Ponce Interior](/sites/default/files/inline-images/PCM_619%20Ponce_Photo%20Credit_%20Neoscape.jpg)
![Skyline Park](/sites/default/files/inline-images/Skyline%20Park%20at%20PCM__Photo%20Courtesy%20of%20Jamestown.jpg)
![Posman Books](/sites/default/files/inline-images/Posman%20Books%20at%20Ponce%20City%20Market_Courtesy%20of%20Jamestown.jpg)
![Ponce City Market](/sites/default/files/inline-images/Ponce%20City%20Market_Central%20Food%20Hall_Photo%20Courtesy%20of%20Jamestown11.jpg)
Related Stories
Architects | May 26, 2015
AIA design competition creates portable, temporary housing for the homeless
The winning design from the AIA's "A Safe Place" competition was built at the AIA convention in Atlanta and later donated to a local non-profit partner.
BIM and Information Technology | May 21, 2015
How AEC firms should approach BIM training
CASE Founding Partner Steve Sanderson talks about the current state of software training in the AEC industry and common pitfalls in AEC training.
Museums | May 13, 2015
The museum of tomorrow: 8 things to know about cultural institutions in today’s society
Entertainment-based experiences, personal journeys, and community engagement are among the key themes that cultural institutions must embrace to stay relevant, write Gensler's Diana Lee and Richard Jacob.
Building Team | May 8, 2015
Construction industry adds 45,000 jobs in April
The construction industry saw an increase in jobs during the month of April after losing approximately 9,000 positions in March.
Building Team | May 8, 2015
Surety bond forms specifically for design-build projects now available
The documents are the first of their kind to be coauthored by designers and builders.
Building Team | May 7, 2015
A new study ranks the best and worst cities to work for a small business
Based on 11 criteria, Charlotte, N.C., tops the list, Youngstown, Ohio, brings up the rear.
High-rise Construction | May 6, 2015
Parks in the sky? Subterranean bike paths? Meet the livable city, designed in 3D
Today’s great cities must be resilient—and open—to many things, including the influx of humanity, writes Gensler co-CEO Andy Cohen.
Sponsored | Building Team | Apr 29, 2015
Parsons Brinckerhoff and former CEO partner to solve the “brain drain” challenge
For firms large and small, hiring is always a balancing act between keeping the business moving forward and being patient to find the right people to fit into your organization
Sponsored | Building Team | Apr 24, 2015
New Products and Programs to Check Out at the 2015 AIA Convention
There is no bigger annual gathering of architects and design professionals in North America quite like the AIA National Convention.
Green | Apr 22, 2015
AIA Committee on the Environment recognizes Top 10 Green Projects
Seattle's Bullitt Center and the University Center at The New School are among AIA's top 10 green buildings for 2015.