The new interior design of the 50,000-sf space for the American Automobile Association’s (AAA) Northern California, Nevada, and Utah headquarters includes collaborative spaces and attempts to embrace the atmosphere of a classic American road trip.
The building’s redesign, which was handled by HGA, includes the addition of custom Knoll workstations, a conference center, a café area with meeting areas, and a high-impact entryway. The theme of the “American road trip” was incorporated throughout the space.
The boardroom, for example, features a wood treatment that resembles tire tracks and a table with vintage hubcaps. Additionally, headlight light fixtures are found in the conference room and meeting nooks are inspired by 1970s rest areas. Commissioned photography featuring Northern California, Nevada, and Utah environments was made into window film to create the sensation of looking through a car window.
Photo: HGA.
AAA wanted to new space to attract a younger clientele and workforce, while also retaining the employees they currently have. HGA found that many of the meetings that occur in the office involve four or fewer people, so the firm was able to save AAA substantial square footage and allot significantly more space for meetings by reducing the size of typical conference rooms that previously seated eight to 10 employees.
See Also: Telecommunications company’s remodeled headquarters makes use of its unique H shape
“We spent a significant amount of time upfront with AAA to find out what was working really well and what things could be improved,” says Melissa Pesci, Principal and Vice President at HGA, in a release. ““AAA had previously established a work environment that was incredibly supportive of focused work, but in an effort to attract a millennial workforce as well as better support and inspire the current employees, AAA wanted a space that was more balanced between offering this focused space in addition to a variety of dynamic collaboration spaces.”
Related Stories
BIM and Information Technology | Mar 11, 2015
Google plans to use robots, cranes to manipulate modular offices at its new HQ
Its visions of “crabots” accentuate the search-engine giant’s recent fascination with robotics and automation.
Modular Building | Mar 10, 2015
Must see: 57-story modular skyscraper was completed in 19 days
After erecting the mega prefab tower in Changsha, China, modular builder BSB stated, “three floors in a day is China’s new normal.”
Retail Centers | Mar 10, 2015
Retrofit projects give dying malls new purpose
Approximately one-third of the country’s 1,200 enclosed malls are dead or dying. The good news is that a sizable portion of that building stock is being repurposed.
Office Buildings | Mar 7, 2015
Chance encounters in workplace design: The winning ticket to the innovation lottery?
The logic behind the push to cultivate chance encounters supposes that innovation is akin to a lottery. But do chance encounters reliably and consistently yield anything of substance?
Codes and Standards | Mar 5, 2015
Charlotte, N.C., considers rule for gender-neutral public bathrooms
A few other cities, including Philadelphia, Austin, Texas, and Washington D.C., already have gender-neutral bathroom regulations.
Office Buildings | Mar 5, 2015
Goettsch Partners unveils plans for dual office towers in Warsaw
The Mennica Legacy Tower development is divided into a 35-story tower located on the south east side of the site and a 10-story building on the west side.
High-rise Construction | Mar 4, 2015
Must see: Egypt planning 656-foot pyramid skyscraper in Cairo
Zayed Crystal Spark Tower will stand 200 meters tall and will be just a short distance from the pyramids of Giza.
Transit Facilities | Mar 4, 2015
5+design looks to mountains for Chinese transport hub design
The complex, Diamond Hill, will feature sloping rooflines and a mountain-like silhouette inspired by traditional Chinese landscape paintings.
Office Buildings | Mar 3, 2015
Former DuPont lab to be converted into business incubator near UPenn campus
The new Pennovation Center will provide collaborative and research spaces for educators, scientists, students, and the private sector.
Office Buildings | Mar 1, 2015
Google unveils dramatic tent-like, modular-focused plan for corporate HQ
The master plan by Bjarke Ingels and Thomas Heatherwick will wrap highly flexible office blocks in soaring translucent canopies.
