The new interior design of the 50,000-sf space for the American Automobile Association’s (AAA) Northern California, Nevada, and Utah headquarters includes collaborative spaces and attempts to embrace the atmosphere of a classic American road trip.
The building’s redesign, which was handled by HGA, includes the addition of custom Knoll workstations, a conference center, a café area with meeting areas, and a high-impact entryway. The theme of the “American road trip” was incorporated throughout the space.
The boardroom, for example, features a wood treatment that resembles tire tracks and a table with vintage hubcaps. Additionally, headlight light fixtures are found in the conference room and meeting nooks are inspired by 1970s rest areas. Commissioned photography featuring Northern California, Nevada, and Utah environments was made into window film to create the sensation of looking through a car window.
Photo: HGA.
AAA wanted to new space to attract a younger clientele and workforce, while also retaining the employees they currently have. HGA found that many of the meetings that occur in the office involve four or fewer people, so the firm was able to save AAA substantial square footage and allot significantly more space for meetings by reducing the size of typical conference rooms that previously seated eight to 10 employees.
See Also: Telecommunications company’s remodeled headquarters makes use of its unique H shape
“We spent a significant amount of time upfront with AAA to find out what was working really well and what things could be improved,” says Melissa Pesci, Principal and Vice President at HGA, in a release. ““AAA had previously established a work environment that was incredibly supportive of focused work, but in an effort to attract a millennial workforce as well as better support and inspire the current employees, AAA wanted a space that was more balanced between offering this focused space in addition to a variety of dynamic collaboration spaces.”
Related Stories
High-rise Construction | May 6, 2015
Parks in the sky? Subterranean bike paths? Meet the livable city, designed in 3D
Today’s great cities must be resilient—and open—to many things, including the influx of humanity, writes Gensler co-CEO Andy Cohen.
Building Owners | May 6, 2015
Hackathons and RFCs: Why one developer killed the RFP
In lieu of an RFP process, Skanska Commercial Development hosted a three-week "hackathon" to find an architect for its 2&U tower in Seattle.
Office Buildings | May 6, 2015
Is the office lobby the workplace of the future?
Perkins+Will's Tony Layne discusses three key trends driving the shift to workplaces that offer greater flexibility and choice for employees.
Mixed-Use | May 5, 2015
Miami ‘innovation district’ will have 6.5 million sf of dense, walkable space
Designing a neighborhood from the ground-up, developers aim to create a dense, walkable district that fulfills what is lacking from Miami’s current auto-dependent layout.
Codes and Standards | May 1, 2015
New energy efficiency program, Tenant Star, gets OK from Congress
The voluntary program for commercial and government buildings is modeled after Energy Star.
High-rise Construction | Apr 30, 2015
World Trade Center developer looks to Bjarke Ingels for new tower design
Norman Foster’s design for 2 World Trade Center may be ousted, as developers are currently negotiating with Danish firm BIG to redesign the original scheme.
Office Buildings | Apr 30, 2015
U.S. office construction is approaching historic levels again
An estimated 108 million sf of office space were under construction in the U.S. at the end of the first quarter, a 17% gain over the same period a year ago, according to CoStar.
Wood | Apr 26, 2015
Building wood towers: How high is up for timber structures?
The recent push for larger and taller wood structures may seem like an architectural fad. But Building Teams around the world are starting to use more large-scale structural wood systems.
Green | Apr 22, 2015
GSA's Federal Center South Building honored with AIA Top Ten Plus Award for 'verified' sustainable performance
The annual award recognizes green building projects that have quantifiable metrics demonstrating the performance and positive impact of the sustainable design.
Office Buildings | Apr 21, 2015
Stop the endless debate over open vs. closed work environments
Rather than be confused by the constant stream of opinions, leadership teams contemplating workplace investments should start with powerful employee engagement strategies that drive results.
