Every industry has their fair share of inefficiencies which can stifle production. But once in a while, someone comes along who can not only identify the problems, but also offer solutions. The world of architecture and design is not immune to inefficiencies, but Matthew Rosenberg, the founder of M-Rad Architecture + Design, has some ideas on how to fix the broken system.
“You never bathe in the same river twice, because things change, which keeps everything fresh and interesting,” explains Rosenberg. “The same goes for the architecture and design field, where for far too long the river was standing idle, becoming stagnant. Our business model and proposed solutions are helping to get it flowing once again.”
Rosenberg has identified 8 major inefficiencies in the architecture and design industry, as well as a solution for each of them. They include:
- PROBLEM: Brokers. Paying a middleman to find projects takes away revenue for the architect.
SOLUTION: Cut out the Broker by forming relationships directly with developers and clients. - PROBLEM: Underpaid, overworked designers and architects. The architecture industry is notorious for low wages, heavy workload, stressful deadlines until you “make it” to the top.
SOLUTION: Allow the designers and architects to take equity in their projects. - PROBLEM: Designing independently from actual community needs. When architecture firms design a building for a client without considering the needs and wants of the surrounding area, the project may not benefit the community or the client.
SOLUTION: Use a positioning tactic to understand what the community is lacking and incorporate these ideas into the project. - PROBLEM: The industry is heavily reliant on unpredictable markets. With the real estate marketing and cost of living in constant flux, it’s difficult to predict the stability of the industry, which is reliant on the financial status of the client.
SOLUTION: Consistency, strategic business moves, and keeping an eye on markets allows architecture and design firms to be proactive and shift their practice to better suit the economy. - PROBLEM: City planning process and restrictions. Sometimes designing or building structures takes many years, as they are stuck in the city planning process. One minor mistake can set a project back months or sometimes even years.
SOLUTION: It can be difficult to get around or speed up the city planning process, but being involved in the community, town hall meetings, and voting on city measures can help improve the process. - PROBLEM: Politics within the industry. Politics occur in every industry, but when millions of dollars are exchanged, expectations are high, and egos can get in the way of business. The political elements in Architecture can get sticky.
SOLUTION: Stay professional and only partner/work with people who have positive reputations. - PROBLEM: The scope of the architect is becoming smaller. Technology advancements cause more complex buildings, which causes increase in liability and legal aggression which prompts architects to hand off elements of the design process to “experts in their field,” ultimately chipping away the responsibility and profits of the architect.
SOLUTION: Increase the scope of the architect. - PROBLEM: Stealing intellectual property. It’s hard to determine when a design is stolen or original.
SOLUTION: No real solution. Can try to prevent your design being stolen by trademarking, keeping records, photographing the design progress, certifying the design, and by being careful of releasing designs to public view.
“At our firm, we have gone to great lengths to determine effective solutions to the inefficiencies within the architecture and design field,” adds Rosenberg. “By making these changes, we are benefiting those who work in the field, as well as those we build the projects for. It’s a win-win for everyone to create the most efficient field that we can.”
Rosenberg‘s firm is on a mission to create better communities, neighborhoods, and cities. Their system includes a multi-faceted approach that starts with pre-architecture, maintains during the architecture phase, and continues during post-architecture.
Related Stories
Office Buildings | Oct 19, 2023
Proportion of workforce based at home drops to lowest level since pandemic began
The proportion of the U.S. workforce working remotely has dropped considerably since the start of the Covid 19 pandemic, but office vacancy rates continue to rise. Fewer than 26% of households have someone who worked remotely at least one day a week, down sharply from 39% in early 2021, according to the latest Census Bureau Household Pulse Surveys.
Luxury Residential | Oct 18, 2023
One Chicago wins 2023 International Architecture Award
One Chicago, a two-tower luxury residential and mixed-use complex completed last year, has won the 2023 International Architecture Award. The project was led by JDL Development and designed in partnership between architecture firms Goettsch Partners and Hartshorne Plunkard Architecture.
Giants 400 | Oct 17, 2023
Top 130 Sports Facility Architecture Firms for 2023
Populous, Gensler, HOK, and HKS head BD+C's ranking of the nation's largest sports facility architecture and architecture/engineering (AE) firms for 2023, as reported in Building Design+Construction's 2023 Giants 400 Report.
Office Buildings | Oct 16, 2023
The impact of office-to-residential conversion on downtown areas
Gensler's Duanne Render looks at the incentives that could bring more office-to-residential conversions to life.
Giants 400 | Oct 11, 2023
Top 100 Industrial Sector Architecture Firms for 2023
Ware Malcomb, Arcadis, Stantec, and Gresham Smith top the ranking of the nation's largest industrial facility sector architecture and architecture/engineering (AE) firms for 2023, as reported in Building Design+Construction's 2023 Giants 400 Report.
Products and Materials | Oct 10, 2023
‘Works with WELL’ product licensing program launched by International WELL Building Institute
The International WELL Building Institute (IWBI) recently launched the Works with WELL product licensing program. Works with Well certification allows manufacturers to demonstrate that their products align with WELL strategies.
Mass Timber | Oct 10, 2023
New York City launches Mass Timber Studio to spur more wood construction
New York City Economic Development Corporation (NYCEDC) recently launched New York City Mass Timber Studio, “a technical assistance program to support active mass timber development projects in the early phases of project planning and design.”
Government Buildings | Oct 10, 2023
GSA names Elliot Doomes Public Buildings Service Commissioner
The U.S. General Services Administration (GSA) announced that the agency’s Public Buildings Service Commissioner Nina Albert will depart on Oct. 13 and that Elliot Doomes will succeed her.
Esports Arenas | Oct 10, 2023
Modular esports arena attracts more than gamers
As the esports market continues to grow to unprecedented numbers, more facilities are being developed by universities and real estate firms each year.
Higher Education | Oct 10, 2023
Tracking the carbon footprint of higher education campuses in the era of online learning
With more effective use of their facilities, streamlining of administration, and thoughtful adoption of high-quality online learning, colleges and universities can raise enrollment by at least 30%, reducing their carbon footprint per student by 11% and lowering their cost per student by 15% with the same level of instruction and better student support.