When sports teams travel to a game, they battle fatigue, strange surroundings, and thousands of hostile, roaring fans. The home team meanwhile, rested, confident in their city and familiar with the facility, rides the fan energy that rocks their building when they step onto the field or court.
Home advantage can play a significant role in game outcomes. Players talk about it, coaches plan for it, Vegas odds makers calculate it. Team owners even ask architects to maximize it.
Here are six ways AEC firms can help create the conditions that draw big crowds, energize the home team to perform better, and disrupt visiting players:
1. Bring the fans in close
The closer the fans are, the more the players hear the noise, see the enthusiasm, and feel the energy. Venues can be designed to place stands as close to the court or field as possible, and steep-pitched seating bowls can bring the back rows closer to the action. The result: home teams feel the energy of the crowd as an extra player, while visiting teams must battle the added aural and visual distraction.
At JELD-WEN Field, seating extends to within fifteen feet of the pitch, and many fans stand and cheer virtually the entire game. After the Timbers’ home opener victory, head coach John Spencer said, “I don’t think you’ve seen an atmosphere like that in American soccer history. Ever. I think it was tremendous.”
2. Make it loud
Acoustic design maximizes the crowd’s ability to drown the opposing team in roaring noise, disrupt their communication and intimidate them. CenturyLink Field, home of the NFL Seattle Seahawks, has been dubbed the “loudest stadium in the NFL” thanks to a design that focuses crowd noise onto the field.
Foot stomping on the steel stands has been recorded by seismographs at comparable levels to a mini-earthquake. Over a 10-year period, there were 143 false-start penalties on visiting teams in Seattle, the most of any open-air stadium. During the home opener against the San Francisco 49ers on September 15, 2013, CenturyLink will be the site of an attempt sponsored by a fan group to break the Guinness World Record for loudest stadium crowd.
3. Make it easy to get there
How easily fans can travel to a venue is a big factor in filling the seats. Placing the venue in a centralized location well served by mass transit makes it more accessible. Brooklyn’s new sports and entertainment destination, Barclays Center, is one of the few urban venues in the U.S. with no dedicated parking. Instead, the arena can be reached by 11 subway lines, the Long Island Rail Road, and 11 bus lines. In their first season at Barclays Center, the Brooklyn Nets traded years at the isolated, and largely empty, Meadowlands Arena (and a two-year stint in Newark) for a packed house in a hot spot—and their first winning season in seven years.
In downtown Portland, Oregon, JELD-WEN Field, home of the MLS Portland Timbers, also has no dedicated parking, but receives extra service from the local metro system on game days. To sweeten the deal, season tickets—which have sold out every year since the renovated stadium opened and have a waiting list of thousands—include a transit pass.
4. Make it the place to be
More people in the building means more energy. Barclays Center demonstrates the difference between a typical sporting venue and an urban focal point where sports are the anchoring attraction. Home to the NBA Brooklyn Nets and soon the NHL New York Islanders, Barclays Center was designed to include amenities that broaden the appeal — four bar-lounges, three clubs, and the 40/40 CLUB & Restaurant by American Express make the venue a hotspot for nightlife and keep the place buzzing with celebrities and fans. In the Nets’ first season in the new facility, ticket sales increased 23 percent over the previous year, jumping from dead last over half of the teams in the league.
5. Make the home team feel at home
The quality of team amenities like locker rooms and training facilities makes a big difference in a team’s morale and self-image, which players carry into the field and into every play. Ultra-modern technology, high-end design finishes, and institutional identity imagery all contribute to athletes’ sense of belonging—in a facility, in a tradition, and in contention for their league’s highest honors. When the University of Oregon created the Matthew Knight Arena to replace a legendary basketball temple, it was critical that the facility modernize to the utmost while embodying the legacy of the previous building and the Ducks.
6. Get people excited
Venues that combine iconic architecture, local flavor and active public spaces give fans a stronger sense of connection and excitement. The dramatic post-Hurricane Katrina restoration of the Louisiana (now Mercedes-Benz) Superdome in New Orleans forever connected city and venue, building a reputation as one of the toughest away-game locations in the NFL. In 2010 the owners went a step further, adding Champions Square, a new public space conceived as the venue’s “front porch.” Designed in the tradition of New Orleans’ famous public squares, Champion Square hosts concerts prior to games, with the street festival atmosphere brewing excitement until fans fill the stadium and create what has been called the best home field advantage in the NFL.
Related Stories
| Jan 21, 2011
Harlem facility combines social services with retail, office space
Harlem is one of the first neighborhoods in New York City to combine retail with assisted living. The six-story, 50,000-sf building provides assisted living for residents with disabilities and a nonprofit group offering services to minority groups, plus retail and office space.
| Jan 21, 2011
Nothing dinky about these residences for Golden Gophers
The Sydney Hall Student Apartments combines 125 student residences with 15,000 sf of retail space in the University of Minnesota’s historic Dinkytown neighborhood, in Minneapolis.
| Jan 21, 2011
Revamped hotel-turned-condominium building holds on to historic style
The historic 89,000-sf Hotel Stowell in Los Angeles was reincarnated as the El Dorado, a 65-unit loft condominium building with retail and restaurant space. Rockefeller Partners Architects, El Segundo, Calif., aimed to preserve the building’s Gothic-Art Nouveau combination style while updating it for modern living.
| Jan 21, 2011
Sustainable history center exhibits Fort Ticonderoga’s storied past
Fort Ticonderoga, in Ticonderoga, N.Y., along Lake Champlain, dates to 1755 and was the site of battles in the French and Indian War and the American Revolution. The new $20.8 million, 15,000-sf Deborah Clarke Mars Education Center pays homage to the French magasin du Roi (the King’s warehouse) at the fort.
| Jan 21, 2011
Library planned for modern media enthusiasts
The England Run Library, a new 30,000-sf glass, brick, and stone building, will soon house more than 100,000 books and DVDs. The Lukmire Partnership, Arlington, Va., designed the Stafford County, Va., library, the firm’s fourth for the Central Rappahannock Library System, to combine modern library-browsing trends with traditional library services.
| Jan 21, 2011
Virginia community college completes LEED Silver science building
The new 60,000-sf science building at John Tyler Community College in Midlothian, Va., just earned LEED Silver, the first facility in the Commonwealth’s community college system to earn this recognition. The facility, designed by Burt Hill with Gilbane Building Co. as construction manager, houses an entire floor of laboratory classrooms, plus a new library, student lounge, and bookstore.
| Jan 21, 2011
Upscale apartments offer residents a twist on modern history
The Goodwynn at Town: Brookhaven, a 433,300-sf residential and retail building in DeKalb County, Ga., combines a historic look with modern amenities. Atlanta-based project architect Niles Bolton Associates used contemporary materials in historic patterns and colors on the exterior, while concealing a six-level parking structure on the interior.
| Jan 21, 2011
Research center built for interdisciplinary cooperation
The Jan and Dan Duncan Neurological Research Institute at Texas Children’s Hospital, in Houston, the first basic research institute for childhood neurological diseases, is a 13-story twisting tower in the center of the hospital campus.
| Jan 21, 2011
Music festival’s new home showcases scenic setting
Epstein Joslin Architects, Cambridge, Mass., designed the Shalin Liu Performance Center in Rockport, Mass., to showcase the Rockport Chamber Music Festival, as well at the site’s ocean views.
| Jan 21, 2011
GSA Recognizes the Best in Public Architecture
The U.S. General Services Administration recognized the best in public architecture and civilian federal workplaces at the 2010 GSA Design Awards in Washington, D.C. This year's 11 award winners showcase the federal government's commitment to cutting-edge architectural design and its focus on sustainability.
