After reviewing a pool of nine applicants, the City of West Hollywood named four finalists in a competition to design a new advertising display for the Sunset Strip.
The mile-and-a-half stretch of boulevard cuts through West Hollywood, Calif., just outside of Los Angeles. Along with theaters, restaurants, shops, and clubs, the Strip is known for its array of billboards, as cluttered as they are striking.
The finalists of the The Sunset Strip Spectacular Pilot Creative Off-Site Advertising Sign Competition are teams made of JCDecaux and Zaha Hadid Project Management Limited; Orange Barrel Media, Tom Wiscombe Architects, and MoCA; Outfront Media, Gensler, and MAK; and TAIT Towers. The entries can be viewed online.
An ideal spectacular design, according to the city, is one that is digital, multidimensional, and interactive (curved multi-planar forms, specialized lighting, moving parts, and 3D props are encouraged). It uses kinetic signage and creative programming, and can be understood both up close and at a distance. It encourages viewer participation through social media, and it incorporates a multi-use public square at its base. It can be no higher than 90 feet tall and have no more than 1,000 sf of digital display elements.
A jury will decide a winner later this month. The winner will receive a five-year contract with West Hollywood to construct and install its piece.
(Renderings courtesy their respective designers, via ArchDaily. Click images to enlarge)
Orange Barrel Media, Tom Wiscombe Architects, MoCA
Outfront Media, Gensler, MAK
JCDecaux and Zaha Hadid Project Management Limited
TAIT Towers
Related Stories
Coronavirus | Jan 20, 2022
Advances and challenges in improving indoor air quality in commercial buildings
Michael Dreidger, CEO of IAQ tech startup Airsset speaks with BD+C's John Caulfield about how building owners and property managers can improve their buildings' air quality.
Retail Centers | Jan 13, 2022
6 strategies for giving new life to ghost retail buildings
There is a tremendous opportunity to repurposing these “ghost stores” from taking advantage of the embodied carbon of the site to increased economic incentive for communities.
Retail Centers | Jan 2, 2022
A national developer is betting on a retail rebound
A 700,000-sf power center near Phoenix is one of SimonCRE’s developments nationwide.
Retail Centers | Nov 28, 2021
Robotic bar opens in Amsterdam
The venue offers a contact-free experience.
Retail Centers | Nov 16, 2021
New Papa Johns restaurant design will streamline the customer experience
The restaurant redesign brings with it a new logo and brand identity.
Giants 400 | Oct 22, 2021
2021 Retail Giants: Top architecture, engineering, and construction firms in the U.S. retail building sector
Gensler, CallisonRTKL, Kimley-Horn, and Whiting-Turner top BD+C's rankings of the nation's largest retail sector architecture, engineering, and construction firms, as reported in the 2021 Giants 400 Report.
Retail Centers | Oct 4, 2021
A new report reimagines convenience retailing without forgetting the past
Execs from HFA and Bona Design Lab say stores need to prepare for a future that might include EV chargers, food service, and even cannabis sales.
Architects | Sep 1, 2021
Design unveiled for Copia Vineyards Winery and Tasting Room
Clayton Korte designed the project.
Giants 400 | Aug 30, 2021
2021 Giants 400 Report: Ranking the largest architecture, engineering, and construction firms in the U.S.
The 2021 Giants 400 Report includes more than 130 rankings across 25 building sectors and specialty categories.
Retail Centers | Aug 27, 2021
Jewel Box retail building under construction at Miami Worldcenter
The project is one of the last remaining retail components of the $4 billion project.
