Hawthorn Suites by Wyndham, the extended stay hotel brand that is part of Wyndham Hotel Group, has unveiled a new hotel prototype intended to enhance the overall guest experience while reducing development costs for franchisees.
The new-construction prototype is a major step in a strategy to evolve the upper midscale brand to provide a contemporary, consistent environment across the portfolio complete with the social, work and living spaces that best fit long-term guests’ needs.
Additionally, the design significantly lowers the cost for hotel owners to develop a new Hawthorn Suites by Wyndham property, making it a more competitive offering in its segment with an approximate 46 percent in savings compared to the previous prototype.
The prototype, developed with 96 suites over four floors, features stacked stone indicative of prairie-style architecture and pops of red on the building’s exterior eaves, windows and doors. It has also been designed as a LEED-certifiable building, a demonstration of the brand’s commitment to sustainability.
Spacious studio and one-bedroom suites offer the comforts and amenities of home with a warm color scheme, full-service kitchens, contemporary furniture, and operable windows.
The open lobby space offers extended stay guests a social environment with comfortable furniture, flat-screen televisions, a communal dining area, a fireplace and specialty partitions that define spaces while maintaining an open floor plan. Exterior public spaces have been enhanced with an entrance patio and back lounge area. Additional outdoor options include a fireplace and a pool.
Studio and one-bedroom suites range from 350 to nearly 600 square feet and feature a neutral color schemes accented with warm and cool tones, contemporary furniture packages and updated guest bathrooms with environmentally friendly Mineral Fusion® amenities. Suites also offer full-service kitchens with full-size refrigerators and microwaves and operable windows.
The overall design is intended to be flexible so as to accommodate an individual hotel’s market and location while also maintaining a consistent look and feel across the Hawthorn Suites by Wyndham brand portfolio. It is easily adaptable for conversions and existing Hawthorn Suites by Wyndham hotels through the implementation of décor and design features, such as color schemes and soft goods.
Fifteen hotels which converted to the Hawthorn Suites by Wyndham family last year recently completed extensive, multi-million dollar renovation projects to incorporate the look and feel of the new design.
Pillars of the Hawthorn Suites by Wyndham brand that remain with the new prototype include free wireless internet access, complimentary hot breakfast daily, weekly social hours, guest laundry, meeting space, business services, fitness facilities and convenience store items.
Related Stories
| Oct 13, 2010
HQ renovations aim for modern look
Gerner Kronick + Valcarcel Architects’ renovations to the Commonwealth Bank of Australia’s New York City headquarters will feature a reworked reception lobby with back-painted glass, silk-screened logos, and a video wall.
| Oct 13, 2010
New health center to focus on education and awareness
Construction is getting pumped up at the new Anschutz Health and Wellness Center at the University of Colorado, Denver. The four-story, 94,000-sf building will focus on healthy lifestyles and disease prevention.
| Oct 13, 2010
Community center under way in NYC seeks LEED Platinum
A curving, 550-foot-long glass arcade dubbed the “Wall of Light” is the standout architectural and sustainable feature of the Battery Park City Community Center, a 60,000-sf complex located in a two-tower residential Lower Manhattan complex. Hanrahan Meyers Architects designed the glass arcade to act as a passive energy system, bringing natural light into all interior spaces.
| Oct 13, 2010
Community college plans new campus building
Construction is moving along on Hudson County Community College’s North Hudson Campus Center in Union City, N.J. The seven-story, 92,000-sf building will be the first higher education facility in the city.
| Oct 13, 2010
Bookworms in Silver Spring getting new library
The residents of Silver Spring, Md., will soon have a new 112,000-sf library. The project is aiming for LEED Silver certification.
| Oct 13, 2010
County building aims for the sun, shade
The 187,032-sf East County Hall of Justice in Dublin, Calif., will be oriented to take advantage of daylighting, with exterior sunshades preventing unwanted heat gain and glare. The building is targeting LEED Silver. Strong horizontal massing helps both buildings better match their low-rise and residential neighbors.
| Oct 12, 2010
Holton Career and Resource Center, Durham, N.C.
27th Annual Reconstruction Awards—Special Recognition. Early in the current decade, violence within the community of Northeast Central Durham, N.C., escalated to the point where school safety officers at Holton Junior High School feared for their own safety. The school eventually closed and the property sat vacant for five years.
| Oct 12, 2010
Guardian Building, Detroit, Mich.
27th Annual Reconstruction Awards—Special Recognition. The relocation and consolidation of hundreds of employees from seven departments of Wayne County, Mich., into the historic Guardian Building in downtown Detroit is a refreshing tale of smart government planning and clever financial management that will benefit taxpayers in the economically distressed region for years to come.
| Oct 12, 2010
Richmond CenterStage, Richmond, Va.
27th Annual Reconstruction Awards—Bronze Award. The Richmond CenterStage opened in 1928 in the Virginia capital as a grand movie palace named Loew’s Theatre. It was reinvented in 1983 as a performing arts center known as Carpenter Theatre and hobbled along until 2004, when the crumbling venue was mercifully shuttered.
| Oct 12, 2010
University of Toledo, Memorial Field House
27th Annual Reconstruction Awards—Silver Award. Memorial Field House, once the lovely Collegiate Gothic (ca. 1933) centerpiece (along with neighboring University Hall) of the University of Toledo campus, took its share of abuse after a new athletic arena made it redundant, in 1976. The ultimate insult occurred when the ROTC used it as a paintball venue.