Hawthorn Suites by Wyndham, the extended stay hotel brand that is part of Wyndham Hotel Group, has unveiled a new hotel prototype intended to enhance the overall guest experience while reducing development costs for franchisees.
The new-construction prototype is a major step in a strategy to evolve the upper midscale brand to provide a contemporary, consistent environment across the portfolio complete with the social, work and living spaces that best fit long-term guests’ needs.
Additionally, the design significantly lowers the cost for hotel owners to develop a new Hawthorn Suites by Wyndham property, making it a more competitive offering in its segment with an approximate 46 percent in savings compared to the previous prototype.
The prototype, developed with 96 suites over four floors, features stacked stone indicative of prairie-style architecture and pops of red on the building’s exterior eaves, windows and doors. It has also been designed as a LEED-certifiable building, a demonstration of the brand’s commitment to sustainability.
Spacious studio and one-bedroom suites offer the comforts and amenities of home with a warm color scheme, full-service kitchens, contemporary furniture, and operable windows.
The open lobby space offers extended stay guests a social environment with comfortable furniture, flat-screen televisions, a communal dining area, a fireplace and specialty partitions that define spaces while maintaining an open floor plan. Exterior public spaces have been enhanced with an entrance patio and back lounge area. Additional outdoor options include a fireplace and a pool.
Studio and one-bedroom suites range from 350 to nearly 600 square feet and feature a neutral color schemes accented with warm and cool tones, contemporary furniture packages and updated guest bathrooms with environmentally friendly Mineral Fusion® amenities. Suites also offer full-service kitchens with full-size refrigerators and microwaves and operable windows.
The overall design is intended to be flexible so as to accommodate an individual hotel’s market and location while also maintaining a consistent look and feel across the Hawthorn Suites by Wyndham brand portfolio. It is easily adaptable for conversions and existing Hawthorn Suites by Wyndham hotels through the implementation of décor and design features, such as color schemes and soft goods.
Fifteen hotels which converted to the Hawthorn Suites by Wyndham family last year recently completed extensive, multi-million dollar renovation projects to incorporate the look and feel of the new design.
Pillars of the Hawthorn Suites by Wyndham brand that remain with the new prototype include free wireless internet access, complimentary hot breakfast daily, weekly social hours, guest laundry, meeting space, business services, fitness facilities and convenience store items.
Related Stories
| Aug 6, 2012
Welton promoted to principal in Thornton Tomasetti’s Denver office
Welton serves as the manager of the firm’s Denver office and has more than 30 years of structural engineering experience across a range of project types including sports, commercial and residential.
| Aug 6, 2012
Kibby has joins the Harmon team
Kibby has over 24 years of experience in the glazing industry, coming to Harmon from Architectural Wall Systems where he worked in business development.
| Aug 3, 2012
Goettsch Partners opens new Abu Dhabi office
The GP Abu Dhabi office is managed by Steven M. Nilles, FAIA, LEED AP, a partner in the firm and resident of Abu Dhabi.
| Aug 3, 2012
Pinto promoted to VP in Thornton Tomasetti’s Philly office
Project experience includes commercial and residential buildings, government facilities, sports venues, airports and hotels.
| Aug 3, 2012
Nonres construction spending to increase through 2012, growth projected for 2013
Commercial and industrial projects poised to lead building sectors.
| Jul 31, 2012
Thornton Tomasetti announces four promotions in Chicago office
Promotions in Thornton Tomasetti office key on industy veterans.
| Jul 25, 2012
EwingCole adds healthcare director to D.C. office
Schultz brings over 25 years of proven experience in planning and designing healthcare, medical research, and government medical facilities.
| Jul 25, 2012
Contract awarded for Gaillard Municipal Auditorium renovations in Charleston, S.C.
Seeking LEED Silver certification, the project will begin in August and is slated for completion in December 2014.
| Jul 24, 2012
Boyer joins Thornton Tomasetti as vice president in New York office
Boyer will support Thornton Tomasetti’s Building Performance and Property Loss Consulting practices in the East U.S. region as well as nationally.
| Jul 24, 2012
Dragon Valley Retail at epicenter of Yongsan International Business District
Masterplanned by architect Daniel Libeskind, the Yongsan IBD encompasses ten city blocks and includes a collection of high-rise residences and commercial buildings.
