Hawthorn Suites by Wyndham, the extended stay hotel brand that is part of Wyndham Hotel Group, has unveiled a new hotel prototype intended to enhance the overall guest experience while reducing development costs for franchisees.
The new-construction prototype is a major step in a strategy to evolve the upper midscale brand to provide a contemporary, consistent environment across the portfolio complete with the social, work and living spaces that best fit long-term guests’ needs.
Additionally, the design significantly lowers the cost for hotel owners to develop a new Hawthorn Suites by Wyndham property, making it a more competitive offering in its segment with an approximate 46 percent in savings compared to the previous prototype.
The prototype, developed with 96 suites over four floors, features stacked stone indicative of prairie-style architecture and pops of red on the building’s exterior eaves, windows and doors. It has also been designed as a LEED-certifiable building, a demonstration of the brand’s commitment to sustainability.
Spacious studio and one-bedroom suites offer the comforts and amenities of home with a warm color scheme, full-service kitchens, contemporary furniture, and operable windows.
The open lobby space offers extended stay guests a social environment with comfortable furniture, flat-screen televisions, a communal dining area, a fireplace and specialty partitions that define spaces while maintaining an open floor plan. Exterior public spaces have been enhanced with an entrance patio and back lounge area. Additional outdoor options include a fireplace and a pool.
Studio and one-bedroom suites range from 350 to nearly 600 square feet and feature a neutral color schemes accented with warm and cool tones, contemporary furniture packages and updated guest bathrooms with environmentally friendly Mineral Fusion® amenities. Suites also offer full-service kitchens with full-size refrigerators and microwaves and operable windows.
The overall design is intended to be flexible so as to accommodate an individual hotel’s market and location while also maintaining a consistent look and feel across the Hawthorn Suites by Wyndham brand portfolio. It is easily adaptable for conversions and existing Hawthorn Suites by Wyndham hotels through the implementation of décor and design features, such as color schemes and soft goods.
Fifteen hotels which converted to the Hawthorn Suites by Wyndham family last year recently completed extensive, multi-million dollar renovation projects to incorporate the look and feel of the new design.
Pillars of the Hawthorn Suites by Wyndham brand that remain with the new prototype include free wireless internet access, complimentary hot breakfast daily, weekly social hours, guest laundry, meeting space, business services, fitness facilities and convenience store items.
Related Stories
| Sep 23, 2013
Six-acre Essex Crossing development set to transform vacant New York property
A six-acre parcel on the Lower East Side of New York City, vacant since tenements were torn down in 1967, will be the site of the new Essex Crossing mixed-use development. The product of a compromise between Mayor Michael Bloomberg and various interested community groups, the complex will include ~1,000 apartments.
| Sep 20, 2013
August housing starts reveal multifamily still healthy but single-family stagnating
Peter Muoio, Ph.D., senior principal and economist with Auction.com Research, says the Census Bureau's August Housing Starts data released yesterday hints at improvements in the single-family sector with multifamily slowing down.
| Sep 19, 2013
What we can learn from the world’s greenest buildings
Renowned green building author, Jerry Yudelson, offers five valuable lessons for designers, contractors, and building owners, based on a study of 55 high-performance projects from around the world.
| Sep 19, 2013
6 emerging energy-management glazing technologies
Phase-change materials, electrochromic glass, and building-integrated PVs are among the breakthrough glazing technologies that are taking energy performance to a new level.
| Sep 18, 2013
Annual SteelDay to include 125 free events around the U.S.
Hosted by the American Institute of Steel Construction (AISC), its members and partners, SteelDay invites the AEC community and the public to see the contributions the industry has made in the design and construction of steel buildings and bridges.
| Sep 18, 2013
WHR Architects opens first European office, in Copenhagen
WHR Architects has opened its first European office in Copenhagen, Denmark. The decision to locate in the Danish capital was spurred by the Danish healthcare system’s initiative to renew and expand their facilities across the country.
| Sep 17, 2013
NCARB convenes special task force to explore additional pathways to architectural licensure
Potential new pathways to architectural licensure are being explored through the work of a new Licensure Task Force launched by the National Council of Architectural Registration Boards (NCARB). Led by NCARB Immediate Past President Ronald B. Blitch, FAIA, FACHA, NCARB, the group held its first meeting at NCARB offices on September 6-7 in Washington, DC.
| Sep 17, 2013
SMPS Foundation announces new business development research book
The SMPS Foundation has released its latest research book, A/E/C BUSINESS DEVELOPMENT – The Decade Ahead.
| Sep 17, 2013
Healthcare project will merge outpatient clinic with YMCA to promote wellness and prevention
Penrose-St. Francis Health Services and the YMCA of the Pikes Peak Region announce collaboration, along with developer The Boldt Company, to create next-generation wellness facility.
| Sep 17, 2013
AIA sees uptick in architecture billings for August
AIA's Architecture Billings Index was 53.8 in August, up from 52.7 the previous month, signaling increased demand for design services nationwide. The West and Northeast regions saw the biggest ABI gains last month.