Hawthorn Suites by Wyndham, the extended stay hotel brand that is part of Wyndham Hotel Group, has unveiled a new hotel prototype intended to enhance the overall guest experience while reducing development costs for franchisees.
The new-construction prototype is a major step in a strategy to evolve the upper midscale brand to provide a contemporary, consistent environment across the portfolio complete with the social, work and living spaces that best fit long-term guests’ needs.
Additionally, the design significantly lowers the cost for hotel owners to develop a new Hawthorn Suites by Wyndham property, making it a more competitive offering in its segment with an approximate 46 percent in savings compared to the previous prototype.
The prototype, developed with 96 suites over four floors, features stacked stone indicative of prairie-style architecture and pops of red on the building’s exterior eaves, windows and doors. It has also been designed as a LEED-certifiable building, a demonstration of the brand’s commitment to sustainability.
Spacious studio and one-bedroom suites offer the comforts and amenities of home with a warm color scheme, full-service kitchens, contemporary furniture, and operable windows.
The open lobby space offers extended stay guests a social environment with comfortable furniture, flat-screen televisions, a communal dining area, a fireplace and specialty partitions that define spaces while maintaining an open floor plan. Exterior public spaces have been enhanced with an entrance patio and back lounge area. Additional outdoor options include a fireplace and a pool.
Studio and one-bedroom suites range from 350 to nearly 600 square feet and feature a neutral color schemes accented with warm and cool tones, contemporary furniture packages and updated guest bathrooms with environmentally friendly Mineral Fusion® amenities. Suites also offer full-service kitchens with full-size refrigerators and microwaves and operable windows.
The overall design is intended to be flexible so as to accommodate an individual hotel’s market and location while also maintaining a consistent look and feel across the Hawthorn Suites by Wyndham brand portfolio. It is easily adaptable for conversions and existing Hawthorn Suites by Wyndham hotels through the implementation of décor and design features, such as color schemes and soft goods.
Fifteen hotels which converted to the Hawthorn Suites by Wyndham family last year recently completed extensive, multi-million dollar renovation projects to incorporate the look and feel of the new design.
Pillars of the Hawthorn Suites by Wyndham brand that remain with the new prototype include free wireless internet access, complimentary hot breakfast daily, weekly social hours, guest laundry, meeting space, business services, fitness facilities and convenience store items.
Related Stories
| Sep 15, 2014
Argentina reveals plans for Latin America’s tallest structure
Argentine President Cristina Fernández de Kirchner announces the winning design by MRA+A Álvarez | Bernabó | Sabatini for the capital's new miexed use tower.
| Sep 15, 2014
Perkins+Will unveils design for Ghana's largest hospital
The new hospital will be home to numerous hospital services including public health, accident and emergency, imaging, obstetrics, gynecology, dental, surgical, intensive care and administration.
| Sep 15, 2014
Gen-Y-focused multifamily development under way in L.A.
The new urban residential community at 1001 S. Olive Street will offer open floor plans consisting of 64 studios, 109 one bedroom units, and 28 two-bedroom units, ranging in size from approximately 500 sq ft to 1,100 sq ft.
| Sep 14, 2014
Ranked: Top Veterans Administration sector AEC firms [2014 Giants 300 Report]
CannonDesign, Clark Group, and URS top BD+C's rankings of the nation's largest Veterans Administration building sector design and construction firms, as reported in the 2014 Giants 300 Report.
Sponsored | | Sep 13, 2014
5 common questions leaders should never ask
Asking the right questions can help business leaders to anticipate changes, seize opportunities and move their firms in new directions. SPONSORED CONTENT
| Sep 13, 2014
Why CEOs shouldn’t be afraid to ask for outside help
An oven-overlooked factor in assessing the success of a leader, according to organizational development consultant Brook Manville, is his or her ability to go far outside the organization to get help in solving problems. SPONSORED CONTENT
Sponsored | | Sep 13, 2014
Right Way Plumbing finishes first at Max Planck Florida Institute
The Max Planck Florida Institute consists of a three-story, 100,000-sf scientific research facility with 30,000 feet of copper joined with Viega ProPress fittings.
| Sep 12, 2014
Total immersion: Has virtual reality's time finally come?
The emergence of low-cost VR technology means that anyone with a few hundred bucks and a decent workstation can get in the game. But, as our experts reveal, pulling off VR is not so simple.
| Sep 12, 2014
Will on-site parking remain king in the development world?
In spite of the trend away from multi-car residences, not much has changed with regard to parking spot allocations within apartment buildings and other multi-unit residential developments, writes GS&P's Doug Sharp.
| Sep 11, 2014
5 competing designs unveiled for Presidio Parklands in San Francisco
To turn the underdeveloped area by Chrissy Field into new public space, San Francisco's Presidio Trust unveiled the five designs by five teams they invited earlier this year.
