Last May, MiTek, a construction software and building services company that’s part of Warren Buffett’s Berkshire Hathaway conglomerate, formed a partnership with Danny Forster & Architecture to promote modular design and construction, a building method that has made inroads into certain sectors (hotels, healthcare, schools, warehouses), but has struggled to attain profitability.
The core of this partnership, known as the Modular Initiative, is its Modular Activation Platform that purports to simplify constructing a modular building by providing everything developers and contractors need to complete the project.
As reported in Fast Company, the joint venture has some advantages over other modular-focused companies, not the least being the financial backing of its parent. Danny Foster & Architecture’s previous design work has included the 168-key AC Nomad Hotel by Marriott in Manhattan, which at 26 stories would be the tallest modular hotel in the U.S. MiTek’s businesses include manufacturing of structural steel, high-rise building facades, and fireproof wallboards.
Since May 2017, when Marriott International unveiled its plans to expand its initiative to drive the adoption of modular construction of hotels in the U.S., industry watchers have been waiting for modular manufacturing for commercial construction to take off. But that trajectory has been less than encouraging, especially after high-profile prefab practitioners Katerra and Skender Manufacturing folded, victims of a pandemic that slowed construction, and, in Katerra’s case, financial and managerial disarray.
And on June 8, the Wall Street Journal reported that the 360-ft-tall AC Nomad Hotel project—which is not using the MiTek approach—had stalled, with its 100 modules made by Skystone Modular in Poland sitting on a dock in Brooklyn, and the project’s owner—the developer 842 Enterprises, controlled by the Chun family—scrambling to raise additional funding to finish the $80 million hotel.
LOGISTICS COSTS STILL A ROAD BUMP
On the other hand, there have been successes for modular in the hospitality arena. The developer citizenM has built several modular hotels in the U.S. In Kings Mountain, N.C., the Catawba Nation this summer is opening a “prelaunch” casino, assembled from prefabricated modules, that will have 500 slot machines and serve as a first stage for the Nation’s Two Kings Casino Resort, which is scheduled to open next year. And Marriott continues to favor modular construction for its urban-centric AC Hotels brand.
“There’s a lot of curiosity around modular construction,” observes Sergio Saenz, Principal and Director of Hospitality for HKS. Mark Pratt, LEO A DALY’s Global Hospitality Practice Leader, says more clients are inquiring about modular construction, and his firm is using modular guest bathroom options in some of its current hotel projects.
But so far, Shawmut Design & Construction and its hotel clients have eschewed modular construction methods. Randy Shelly, the firm’s Executive Vice President of Hospitality, explains that the hotel/resort sector has been slower to adopt modular construction for two reasons: the “significant” cost of transporting modules long distances, and the design limitations of modular production at a time when hotels are seeking ways to differentiate themselves aesthetically.
Shelly did note, however, that as new regional production facilities open, transportation costs could fall and make modular a more viable option for hotel construction.
Related Stories
| Sep 9, 2014
Using Facebook to transform workplace design
As part of our ongoing studies of how building design influences human behavior in today’s social media-driven world, HOK’s workplace strategists had an idea: Leverage the power of social media to collect data about how people feel about their workplaces and the type of spaces they need to succeed.
| Sep 3, 2014
New designation launched to streamline LEED review process
The LEED Proven Provider designation is designed to minimize the need for additional work during the project review process.
| Sep 2, 2014
Ranked: Top green building sector AEC firms [2014 Giants 300 Report]
AECOM, Gensler, and Turner top BD+C's rankings of the nation's largest green design and construction firms.
| Jul 28, 2014
Reconstruction market benefits from improving economy, new technology [2014 Giants 300 Report]
Following years of fairly lackluster demand for commercial property remodeling, reconstruction revenue is improving, according to the 2014 Giants 300 report.
| Jul 28, 2014
Reconstruction Sector Construction Firms [2014 Giants 300 Report]
Structure Tone, Turner, and Gilbane top Building Design+Construction's 2014 ranking of the largest reconstruction contractor and construction management firms in the U.S.
| Jul 28, 2014
Reconstruction Sector Engineering Firms [2014 Giants 300 Report]
Jacobs, URS, and Wiss, Janney, Elstner top Building Design+Construction's 2014 ranking of the largest reconstruction engineering and engineering/architecture firms in the U.S.
| Jul 28, 2014
Reconstruction Sector Architecture Firms [2014 Giants 300 Report]
Stantec, HDR, and HOK top Building Design+Construction's 2014 ranking of the largest reconstruction architecture and architecture/engineering firms in the U.S.
| Jul 23, 2014
Architecture Billings Index up nearly a point in June
AIA reported the June ABI score was 53.5, up from a mark of 52.6 in May.
| Jul 21, 2014
Economists ponder uneven recovery, weigh benefits of big infrastructure [2014 Giants 300 Report]
According to expert forecasters, multifamily projects, the Panama Canal expansion, and the petroleum industry’s “shale gale” could be saving graces for commercial AEC firms seeking growth opportunities in an economy that’s provided its share of recent disappointments.
| Jul 18, 2014
Contractors warm up to new technologies, invent new management schemes [2014 Giants 300 Report]
“UAV.” “LATISTA.” “CMST.” If BD+C Giants 300 contractors have anything to say about it, these new terms may someday be as well known as “BIM” or “LEED.” Here’s a sampling of what Giant GCs and CMs are doing by way of technological and managerial innovation.
