ODA has revealed renderings of its first project in South Florida. 300 West Broward, a 38-story residential project, will act as an urban gateway to the heart of Downtown Fort Lauderdale.
The project will feature two towers that sit atop a 10-story podium and bring together a mixed-use program of 956 units and 23,752 sf of ground level commercial use. The unique bridged massing of the towers will create a focal point for visitors and residents. The design of the elevated massing on the ground floor establishes a new urban connection through the site by creating a covered outdoor space for the neighborhood and a pedestrian friendly connection to the Brightline, the museum, and the surrounding downtown residential blocks.
The southwest corner of the podium massing lifts up to create a welcoming plaza and gestures toward the pedestrian traffic from the museum and the Broward Center for the Performing Arts. An arrival plaza on Nugent Avenue creates a welcoming entry space for people coming from Brightline and Las Olas. Both plazas are connected through the ground floor, creating an expansive covered pedestrian realm that will be lined with retail uses and activated year-round.
The top of the podium has an outdoor amenity deck with sunset and sunrise pools, lush landscaping, lounge areas, pergolas, and cabanas. The indoor program features a lounge, a library, and a health and fitness center.
Residential units begin on the 11th floor and continue up through the 48 floors. The top two floors of each tower are reserved for penthouse loft units.
Related Stories
Giants 400 | Aug 15, 2019
Top 140 Multifamily Sector Architecture Firms for 2019
Humphreys & Partners, KTGY, SCB, CallisonRTKL, and Perkins Eastman top the rankings of the nation's largest multifamily sector architecture and architecture engineering (AE) firms, as reported in Building Design+Construction's 2019 Giants 300 Report.
Multifamily Housing | Aug 12, 2019
Multifamily Amenities 2019: Rethinking the $30,000 cup of coffee
What amenities are “must-have” rather than “nice to have” for the local market? Which amenities will attract the renters or buyers you’re targeting? The 2019 Multifamily Amenities Survey measured 113 amenity choices.
| Aug 9, 2019
Whirlpool Debuts Smart All-In-One Washer and Dryer
Whirlpool washer and dryer in one machine can provide laundering solutions in apartments with limited space.
| Aug 9, 2019
'Buildings Don't Lie': A building science reference book worth your time and money
Review of "Buildings Don't Lie," by engineer Henry Gifford.
| Aug 8, 2019
Wilsonart Engineered Surfaces to acquire Czech firm Technistone
U.S. manufacturer Wilsonart, maker of High Pressure Laminate, Quartz, Solid Surface, Coordinated TFL and Edgebanding products, moves to acquire Technistone.
Multifamily Housing | Aug 7, 2019
New start, new life, new friends: Student residence life in the age of Instagram
When it comes to the design and space planning of your residence life program, the quality of the space you create will be reflected in the social media feeds of your students.
Multifamily Housing | Aug 6, 2019
Using P3s to create affordable housing, public services
How the city of Chicago and nonprofit groups partnered to build three libraries plus affordable housing in underserved neighborhoods.
Multifamily Housing | Aug 3, 2019
A plant—or at least its image—grows in Brooklyn
A 90-foot mural overlooks the courtyard of a new residential building.
| Aug 2, 2019
Closet System Adds Value to Grand Rapids Apartment Community
20 Fulton Street East is a 12-story residential community in downtown Grand Rapids, Mich., developed by Brookstone Realty Management, where Organized Living's closet system was installed by dealer Rayhaven Group.
Multifamily Housing | Jul 31, 2019
Amenities war no more? Research report explores multifamily market
Multifamily developers show no signs of pulling back on specialty spaces and unique offerings in an effort to attract high-quality tenants, according to new research from Multifamily Design+Construction.
