As soon as an architect friend showed him a video of the Ori system, Matt Branagh knew it was just what he was looking for. The fourth-generation Owner/CEO of Branagh Development, Lafayette, Calif., saw that Ori could make his studio apartments feel like junior one-bedroom units—perfect, he said, for the “huge wave of people” coming to Oakland from San Francisco to get more space at lower rental cost in a first-class building.
He leased five Studio Suites and purchased eight Pocket Closets for Maya, his firm’s 47-unit apartment building in Oakland, which opened in March. He’s bundling a $275/month premium into the leases for units with a Studio Suite and $95/month for those with a Pocket Closet.
Branagh said tenant adoption for the Pocket Closet was “really strong.” “People get it,” he said. “It’s a price point that they’re willing to pay for, and it’s unique—their friends don’t have it.” He said some prospective tenants were “a little intimidated” working the robotic keyboard at first, but “once they did it a couple of times, they loved it.”
He said Ori turned his floor plans around in 3-4 days and suggested several options. The manufacturer flew in two technicians from Boston to install the systems. They had to do a work-around for the Pocket Closets because the nonmoving section of the two-part system would have bumped into the apartments’ mini-splits. Even so, “the installation was quicker than expected,” just a few days, he said. Branagh has ordered six more.
For Nova Quincy, a 171-unit mixed-use rental community in Quincy, Mass., 10 miles south of Boston, Jonathan Miller, Vice President of LBC Boston, has ordered 40 Studio Suites. “Our prospective tenants are young professionals looking for value outside Boston but close to transit in a lively downtown center,” said Miller. The MBTA Red Line stop is a seven-minute walk.
Nova Quincy will open in September, but already there’s been “a ton of interest” in the Ori system from prospective tenants “looking for something innovative.”
Studio Suites will be installed in 10 studio apartments and 30 micro-units (330–400 sf). “One of the primary benefits of Ori is your usable square footage is much greater”—about 100–150 sf more, he has calculated—“than what you’re paying for.” LBC Boston will include a $200–250 monthly rental premium for what they’re calling “Ori Smart” Studios.
SEE ALSO: Robotic interiors: How to make a studio apartment feel as big as a one-bedroom unit
Miller said he wants to see how the leasing goes for the Ori-outfitted units, but so far he’s “definitely bullish” on using Studio Suites in future projects in Quincy, Allston, and Brighton, where LBC Boston has permitting for 1,500 apartments.
Related Stories
Multifamily Housing | Mar 24, 2023
Coastal multifamily developers, owners expect huge jump in insurance costs
In Texas and Florida, where Hurricane Ian caused $50 billion in damage last year, insurance costs are nearly 50% higher than in 2022.
Multifamily Housing | Mar 24, 2023
Average size of new apartments dropped sharply in 2022
The average size of new apartments in 2022 dropped sharply in 2022, as tracked by RentCafe. Across the U.S., the average new apartment size was 887 sf, down 30 sf from 2021, which was the largest year-over-year decrease.
Geothermal Technology | Mar 22, 2023
Lendlease secures grants for New York’s largest geothermal residential building
Lendlease and joint venture partner Aware Super, one of Australia’s largest superannuation funds, have acquired $4 million in support from the New York State Energy Research and Development Authority to build a geoexchange system at 1 Java Street in Brooklyn. Once completed, the all-electric property will be the largest residential project in New York State to use a geothermal heat exchange system.
Urban Planning | Mar 16, 2023
Three interconnected solutions for 'saving' urban centers
Gensler Co-CEO Andy Cohen explores how the global pandemic affected city life, and gives three solutions for revitalizing these urban centers.
Building Tech | Mar 14, 2023
Reaping the benefits of offsite construction, with ICC's Ryan Colker
Ryan Colker, VP of Innovation at the International Code Council, discusses how municipal regulations and inspections are keeping up with the expansion of off-site manufacturing for commercial construction. Colker speaks with BD+C's John Caulfield.
Multifamily Housing | Mar 14, 2023
Multifamily housing rent rates remain flat in February 2023
Multifamily housing asking rents remained the same for a second straight month in February 2023, at a national average rate of $1,702, according to the new National Multifamily Report from Yardi Matrix. As the economy continues to adjust in the post-pandemic period, year-over-year growth continued its ongoing decline.
Student Housing | Mar 13, 2023
University of Oklahoma, Missouri S&T add storm-safe spaces in student housing buildings for tornado protection
More universities are incorporating reinforced rooms in student housing designs to provide an extra layer of protection for students. Storm shelters have been included in recent KWK Architects-designed university projects in the Great Plains where there is a high incidence of tornadoes. Projects include Headington and Dunham Residential Colleges at the University of Oklahoma and the University Commons residential complex at Missouri S&T.
Mixed-Use | Mar 11, 2023
Austin mixed-use development will provide two million sf of office, retail, and residential space
In Austin, Texas, the seven-building East Riverside Gateway complex will provide a mixed-use community next to the city’s planned Blue Line light rail, which will connect the Austin Bergstrom International Airport with downtown Austin. Planned and designed by Steinberg Hart, the development will include over 2 million sf of office, retail, and residential space, as well as amenities, such as a large park, that are intended to draw tech workers and young families.
Multifamily Housing | Mar 7, 2023
Multifamily housing development in Chicago takes design inspiration from patchwork and quilting
HUB 32, a 65-unit multifamily housing development, will provide affordable housing and community amenities in Chicago’s Garfield Park neighborhood. Brooks + Scarpa’s recently unveiled design takes inspiration from the American tradition of patchwork and quilting.
Adaptive Reuse | Mar 5, 2023
Pittsburgh offers funds for office-to-residential conversions
The City of Pittsburgh’s redevelopment agency is accepting applications for funding from developers on projects to convert office buildings into affordable housing. The city’s goals are to improve downtown vitality, make better use of underutilized and vacant commercial office space, and alleviate a housing shortage.
