As soon as an architect friend showed him a video of the Ori system, Matt Branagh knew it was just what he was looking for. The fourth-generation Owner/CEO of Branagh Development, Lafayette, Calif., saw that Ori could make his studio apartments feel like junior one-bedroom units—perfect, he said, for the “huge wave of people” coming to Oakland from San Francisco to get more space at lower rental cost in a first-class building.
He leased five Studio Suites and purchased eight Pocket Closets for Maya, his firm’s 47-unit apartment building in Oakland, which opened in March. He’s bundling a $275/month premium into the leases for units with a Studio Suite and $95/month for those with a Pocket Closet.
Branagh said tenant adoption for the Pocket Closet was “really strong.” “People get it,” he said. “It’s a price point that they’re willing to pay for, and it’s unique—their friends don’t have it.” He said some prospective tenants were “a little intimidated” working the robotic keyboard at first, but “once they did it a couple of times, they loved it.”
He said Ori turned his floor plans around in 3-4 days and suggested several options. The manufacturer flew in two technicians from Boston to install the systems. They had to do a work-around for the Pocket Closets because the nonmoving section of the two-part system would have bumped into the apartments’ mini-splits. Even so, “the installation was quicker than expected,” just a few days, he said. Branagh has ordered six more.
For Nova Quincy, a 171-unit mixed-use rental community in Quincy, Mass., 10 miles south of Boston, Jonathan Miller, Vice President of LBC Boston, has ordered 40 Studio Suites. “Our prospective tenants are young professionals looking for value outside Boston but close to transit in a lively downtown center,” said Miller. The MBTA Red Line stop is a seven-minute walk.
Nova Quincy will open in September, but already there’s been “a ton of interest” in the Ori system from prospective tenants “looking for something innovative.”
Studio Suites will be installed in 10 studio apartments and 30 micro-units (330–400 sf). “One of the primary benefits of Ori is your usable square footage is much greater”—about 100–150 sf more, he has calculated—“than what you’re paying for.” LBC Boston will include a $200–250 monthly rental premium for what they’re calling “Ori Smart” Studios.
SEE ALSO: Robotic interiors: How to make a studio apartment feel as big as a one-bedroom unit
Miller said he wants to see how the leasing goes for the Ori-outfitted units, but so far he’s “definitely bullish” on using Studio Suites in future projects in Quincy, Allston, and Brighton, where LBC Boston has permitting for 1,500 apartments.
Related Stories
| Mar 21, 2014
Forget wood skyscrapers - Check out these stunning bamboo high-rise concepts [slideshow]
The Singapore Bamboo Skyscraper competition invited design teams to explore the possibilities of using bamboo as the dominant material in a high-rise project for the Singapore skyline.
| Mar 20, 2014
Common EIFS failures, and how to prevent them
Poor workmanship, impact damage, building movement, and incompatible or unsound substrate are among the major culprits of EIFS problems.
| Mar 17, 2014
Rem Koolhaas explains China's plans for its 'ghost cities'
China's goal, according to Koolhaas, is to de-incentivize migration into already overcrowded cities.
| Mar 13, 2014
Austria's tallest tower shimmers with striking 'folded façade' [slideshow]
The 58-story DC Tower 1 is the first of two high-rises designed by Dominique Perrault Architecture for Vienna's skyline.
| Mar 12, 2014
London grows up: 236 tall buildings to be added to skyline in coming decade, says think tank
The vast majority of high-rise projects in the works are residential towers, which could help tackle the city's housing crisis, according to a new report by New London Architecture.
| Mar 12, 2014
14 new ideas for doors and door hardware
From a high-tech classroom lockdown system to an impact-resistant wide-stile door line, BD+C editors present a collection of door and door hardware innovations.
| Feb 27, 2014
PocketCake lunches CPU designed for virtual reality simulations
The company's Virtual Reality Simulation Converter Assembly is three times more powerful than the average high-performance computer and allows for up to eight people to experience a virtual reality simulation at the same time.
| Feb 20, 2014
5 myths about cross laminated timber
A CLT expert clears up several common misconceptions and myths surrounding the use of wood as a building material.
| Feb 14, 2014
Must see: Developer stacks shipping containers atop grain silos to create student housing tower
Mill Junction will house up to 370 students and is supported by 50-year-old grain silos.
| Feb 14, 2014
Crowdsourced Placemaking: How people will help shape architecture
The rise of mobile devices and social media, coupled with the use of advanced survey tools and interactive mapping apps, has created a powerful conduit through which Building Teams can capture real-time data on the public. For the first time, the masses can have a real say in how the built environment around them is formed—that is, if Building Teams are willing to listen.