As soon as an architect friend showed him a video of the Ori system, Matt Branagh knew it was just what he was looking for. The fourth-generation Owner/CEO of Branagh Development, Lafayette, Calif., saw that Ori could make his studio apartments feel like junior one-bedroom units—perfect, he said, for the “huge wave of people” coming to Oakland from San Francisco to get more space at lower rental cost in a first-class building.
He leased five Studio Suites and purchased eight Pocket Closets for Maya, his firm’s 47-unit apartment building in Oakland, which opened in March. He’s bundling a $275/month premium into the leases for units with a Studio Suite and $95/month for those with a Pocket Closet.
Branagh said tenant adoption for the Pocket Closet was “really strong.” “People get it,” he said. “It’s a price point that they’re willing to pay for, and it’s unique—their friends don’t have it.” He said some prospective tenants were “a little intimidated” working the robotic keyboard at first, but “once they did it a couple of times, they loved it.”
He said Ori turned his floor plans around in 3-4 days and suggested several options. The manufacturer flew in two technicians from Boston to install the systems. They had to do a work-around for the Pocket Closets because the nonmoving section of the two-part system would have bumped into the apartments’ mini-splits. Even so, “the installation was quicker than expected,” just a few days, he said. Branagh has ordered six more.
For Nova Quincy, a 171-unit mixed-use rental community in Quincy, Mass., 10 miles south of Boston, Jonathan Miller, Vice President of LBC Boston, has ordered 40 Studio Suites. “Our prospective tenants are young professionals looking for value outside Boston but close to transit in a lively downtown center,” said Miller. The MBTA Red Line stop is a seven-minute walk.
Nova Quincy will open in September, but already there’s been “a ton of interest” in the Ori system from prospective tenants “looking for something innovative.”
Studio Suites will be installed in 10 studio apartments and 30 micro-units (330–400 sf). “One of the primary benefits of Ori is your usable square footage is much greater”—about 100–150 sf more, he has calculated—“than what you’re paying for.” LBC Boston will include a $200–250 monthly rental premium for what they’re calling “Ori Smart” Studios.
SEE ALSO: Robotic interiors: How to make a studio apartment feel as big as a one-bedroom unit
Miller said he wants to see how the leasing goes for the Ori-outfitted units, but so far he’s “definitely bullish” on using Studio Suites in future projects in Quincy, Allston, and Brighton, where LBC Boston has permitting for 1,500 apartments.
Related Stories
| Dec 2, 2014
First existing multifamily buildings to earn Energy Star certification unveiled
River City in Chicago is one of 17 existing multifamily properties to earn Energy Star certification, which became available to this sector on Sept. 16 via a scoring system for multifamily properties that Energy Star and Fannie Mae had been developing for three years.
| Dec 2, 2014
SPARK designs urban farming housing for Singapore’s elderly population
The proposal blends affordable retirement housing with urban farming by integrating vertical aquaponic farming and rooftop soil planting into multi-unit housing for seniors.
| Nov 24, 2014
Adrian Smith + Gordon Gill-designed crystalline tower breaks ground in southwestern China
Fitted with an LED façade, the 468-meter Greenland Tower Chengdu will act as a light sculpture for the city of Chengdu.
| Nov 24, 2014
Must see: Plans released for underwater city that could house 5,000 people
The design centers around a floating, 500-meter-wide sphere linked to a resource center on the ocean floor via a 15-kilometer, helix-shaped path.
| Nov 21, 2014
Rental apartment construction soars to 27-year high: WSJ report
The multifamily sector is now outpacing the peak construction rate in the previous housing cycle, in 2006, according to the WSJ.
| Nov 18, 2014
New tool helps developers, contractors identify geographic risk for construction
The new interactive tool from Aon Risk Solutions provides real-time updates pertaining to the risk climate of municipalities across the U.S.
| Nov 14, 2014
What college students want in their living spaces
In a recent workshop with 62 college students, architects from Little explored the changing habits and preferences of today's students, and how those changes affect their living spaces.
| Nov 11, 2014
Renzo Piano's third building at London Bridge Quarter approved, will be built adjacent to the Shard
Renzo Piano Building Workshop has been granted planning approval for its residential building at London Bridge Quarter—a 26-story apartment tower dubbed Feilden House.
| Nov 7, 2014
Arts college uses creative financing to build 493-bed student housing
Many states have cut back funding for higher education in recent years, and securing money for new housing has been tougher than ever for many colleges and universities. A recent residence hall project in Boston involving three colleges provides an inspiring example of how necessity can spawn invention in financing strategies.
| Nov 7, 2014
Prefab helps Valparaiso student residence project meet an ambitious deadline
Few colleges or universities have embraced prefabrication more wholeheartedly than Valparaiso (Ind.) University. The Lutheran-based institution completed a $27 million residence hall this past summer in which the structural elements were all precast.
