Since entering the hospitality scene in 2008, Airbnb has evolved from a trendy upstart to a full-on disruptor. The online marketplace now enables people to list, discover, and book accommodations in nearly 200 countries around the world.
This new kid on the hospitality block is actually an extension of a long-standing tradition of lodging alternatives that range from renting villas in Italy to choosing timeshare properties in Florida.
“Airbnb is taking what has always been out there, localizing it, and bringing properties together in a way that provides a streamlined alternative for travelers,” says Nunzio DeSantis, FAIA, LEED AP, Director of the HKS Hospitality Group in Dallas.
Though Airbnb’s home-sharing units represent less than 3% of revenue in the overall hotel industry, the online marketplace continues to grow exponentially each year. And the hospitality industry can’t help but take notice.
“As in any industry, choice often compels people to make changes and to stop taking things for granted,” says Keith Simmel, AIA, LEED AP, Principal of the Hospitality Studio at Cooper Carry in Atlanta. “If Airbnb helps hotel brands to up their game and make decisions that help people land at their properties, then it’s ultimately good for the overall industry.”
No doubt, Airbnb—and the numerous variations it has spawned—is well positioned to attract future generations of business and leisure travelers.
“People are willing to embrace the messiness of an Airbnb because they’re getting a more flexible, locally relevant experience,” says Caleb Mulvena, Principal at Mapos in New York. “If the larger hotel players can tap into that sense of messiness and adventure, but layer on a level of service that you don’t necessarily get with Airbnb, that will be something that’s really powerful.”
Related Stories
Modular Building | May 17, 2016
Oklahoma’s first modular hotel will begin construction next month
Guerdon Modular Buildings will produce 81 modules for this project.
Retail Centers | May 10, 2016
5 factors guiding restaurant design
Restaurants are more than just places to eat. They are comprising town centers and playing into the future of brick-and-mortar retail.
Sports and Recreational Facilities | Apr 6, 2016
Las Vegas debuts another new arena, with a number of ‘firsts’
The gambling mecca has its eyes on attracting a pro sports team.
Hotel Facilities | Mar 30, 2016
The Usonian Inn, a Frank Lloyd Wright-inspired motor lodge, is on the market for $665,000
The Usonian Inn proudly displays many Wright-inspired characteristics, the most prominent of which is the use of cantilevered overhangs.
Hotel Facilities | Mar 18, 2016
Starwood backs away from merger with Marriott
Hotel giant prefers higher, all-cash bid from China’s Anbang
Hotel Facilities | Mar 9, 2016
New hotel rooms generate an intergenerational battle
Hotels are going for a new minimalist look to attract younger guests, but some older business travelers don't like the small "desks"—and they don't want to work in the hotel lobby. But it's really all about trimming construction costs.
Hotel Facilities | Mar 7, 2016
Exclusive villas and spa in China will be built at the center of a lake
The only connection between the complex and the mainland will be a narrow pedestrian bridge.
Market Data | Feb 10, 2016
Nonresidential building starts and spending should see solid gains in 2016: Gilbane report
But finding skilled workers continues to be a problem and could inflate a project's costs.
Multifamily Housing | Feb 1, 2016
Top 10 kitchen design trends for 2016
Charging stations, built-in coffeemakers, and pet stations—these are among the top kitchen design trends for the coming year, according to a new survey of kitchen and bath designers by the National Kitchen & Bath Association.
Modular Building | Feb 1, 2016
Hotel developers turn to modular construction to meet demand
A $90 million rebuilding project in Yellowstone National Park exemplifies this trend.
