Not only did Hong Kong-based OVA envision a unique method of paying for this shipping-container hotel concept, the firm designed a structure that could be altered on a whim.
Shipping container architecture has caught on recently, as in the case of this student housing development in South Africa. Like that apartment complex, the Hive-Inn would be made entirely of shipping containers.
But in OVA's concept, any shipping container, or hotel room, can be moved at will. In other words, at any given time, the hotel can remove one room entirely and replace it with something else, or transfer it to a different area of the overall hotel.
The malleable nature of the concept lends itself to a one-of-a-kind advertising strategy: make each shipping container the property of an advertiser. As examples, OVA created renderings of a Ferrari room and an Alexander McQueen room. Essentially, according to their model, an advertiser would design the inside and outside of the shipping container for a certain price. Then, their container/room would act as an advertisement, both for the residents who opted for "the Ferrari room" and anyone passing by the hotel.
"Pushing the idea, we found that creating a link between famous brands, container fit-out, and Hive-Inn operators could be a winning scenario in which greater experience for the customer could meet with higher expense for the brands, with lower overall costs for the hotel operator," OVA said in a statement.
The Hive-Inn was designed as an entry in the 2014 Radical Innovation Awards competition. Competition finalists will present and defend their work in May.
Take a look at the Hive-Inn concept below. All renderings courtesy of OVA Studio.
Related Stories
Architects | Jan 23, 2023
PSMJ report: The fed’s wrecking ball is hitting the private construction sector
Inflation may be starting to show some signs of cooling, but the Fed isn’t backing down anytime soon and the impact is becoming more noticeable in the architecture, engineering, and construction (A/E/C) space. The overall A/E/C outlook continues a downward trend and this is driven largely by the freefall happening in key private-sector markets.
Multifamily Housing | Jan 23, 2023
Long Beach, Calif., office tower converted to market rate multifamily housing
A project to convert an underperforming mid-century office tower in Long Beach, Calif., created badly needed market rate housing with a significantly lowered carbon footprint. The adaptive reuse project, composed of 203,177 sf including parking, created 106 apartment units out of a Class B office building that had been vacant for about 10 years.
Hotel Facilities | Jan 23, 2023
U.S. hotel construction pipeline up 14% to close out 2022
At the end of 2022’s fourth quarter, the U.S. construction pipeline was up 14% by projects and 12% by rooms year-over-year, according to Lodging Econometrics.
AEC Tech | Jan 19, 2023
Data-informed design, with Josh Fritz of LEO A DALY
Joshua Fritz, Leo A Daly's first Data Scientist, discusses how information analysis can improve building project outcomes.
Multifamily Housing | Jan 19, 2023
Chicago multifamily high-rise inspired by industrial infrastructure and L tracks
The recently unveiled design of The Row Fulton Market, a new Chicago high-rise residential building, draws inspiration from industrial infrastructure and L tracks in the historic Fulton Market District neighborhood. The 43-story, 300-unit rental property is in the city’s former meatpacking district, and its glass-and-steel façade reflects the arched support beams of the L tracks.
Urban Planning | Jan 18, 2023
David Adjaye unveils master plan for Cleveland’s Cuyahoga Riverfront
Real estate developer Bedrock and the city of Cleveland recently unveiled a comprehensive Cuyahoga Riverfront master plan that will transform the riverfront. The 15-to-20-year vision will redevelop Tower City Center, and prioritize accessibility, equity, sustainability, and resilience.
Museums | Jan 18, 2023
Building memory: Why interpretive centers matter in an era of social change
The last few years have borne witness to some of the most rapid cultural shifts in our nation’s long history. If the experience has taught us anything, it is that we must find a way to keep our history in view, while also putting it in perspective.
ProConnect Events | Jan 17, 2023
3 ProConnect Single Family events for Home Builders and Product Manufacturers set for 2023
SGC Horizon, parent company of ProBuilder, will present 3 ProConnect Single Family Events this year. At ProConnect Single Family, Home Builders meet in confidential 20-minute sessions with Building Product Manufacturers to discuss upcoming projects, learn about new products, and discover practical solutions to technical problems.
University Buildings | Jan 17, 2023
Texas Christian University breaks ground on medical school for Dallas-Fort Worth region
Texas Christian University (TCU) has broken ground on the Anne Burnett Marion School of Medicine, which aims to help meet the expanding medical needs of the growing Dallas-Fort Worth region.
Green | Jan 17, 2023
Top 10 U.S. states for green building in 2022
The U.S. Green Building Council (USGBC) released its annual ranking of U.S. states leading the way on green building, with Massachusetts topping the list. The USGBC ranking is based on LEED-certified gross square footage per capita over the past year.
