Not only did Hong Kong-based OVA envision a unique method of paying for this shipping-container hotel concept, the firm designed a structure that could be altered on a whim.
Shipping container architecture has caught on recently, as in the case of this student housing development in South Africa. Like that apartment complex, the Hive-Inn would be made entirely of shipping containers.
But in OVA's concept, any shipping container, or hotel room, can be moved at will. In other words, at any given time, the hotel can remove one room entirely and replace it with something else, or transfer it to a different area of the overall hotel.
The malleable nature of the concept lends itself to a one-of-a-kind advertising strategy: make each shipping container the property of an advertiser. As examples, OVA created renderings of a Ferrari room and an Alexander McQueen room. Essentially, according to their model, an advertiser would design the inside and outside of the shipping container for a certain price. Then, their container/room would act as an advertisement, both for the residents who opted for "the Ferrari room" and anyone passing by the hotel.
"Pushing the idea, we found that creating a link between famous brands, container fit-out, and Hive-Inn operators could be a winning scenario in which greater experience for the customer could meet with higher expense for the brands, with lower overall costs for the hotel operator," OVA said in a statement.
The Hive-Inn was designed as an entry in the 2014 Radical Innovation Awards competition. Competition finalists will present and defend their work in May.
Take a look at the Hive-Inn concept below. All renderings courtesy of OVA Studio.
Related Stories
| Oct 27, 2011
iProspect selects VLK Architects for new office design
Company growth prompted iProspect to make the decision to move to a new space.
| Oct 27, 2011
ASSA Abloy, MAXXESS Systems announce U.S. Aperio integration
Aperio will integrate with MAXXESS's eAXxess and Efusion Event Management Software packages.
| Oct 26, 2011
Metl-Span selected for re-roof project
School remained in session during the renovation and it was important to minimize the disruption as much as possible.
| Oct 26, 2011
Shawmut Design and Construction awarded Tag Heuer build in Aventura, Fla.
New store features 1,200 sf fit out at Aventura Mall.
| Oct 25, 2011
HKS Science & Technology practice formed
Specializing in the planning and design of highly technical building types, HKS’s Science & Technology practice offers the broadest range of services available to the academic and biomedical research, biotechnology, pharmaceutical and medical device community, including laboratory programming, planning and design, strategic science planning and laboratory equipment planning.
| Oct 25, 2011
Universal teams up with Earthbound Corp. to provide streamlined commercial framing solutions
The primary market for the Intact Structural Frame is light commercial buildings that are typically designed with concrete masonry walls, steel joists and steel decks.
| Oct 25, 2011
Ritner Steel CEO elected to AISC Board
Freund will begin serving on the AISC board of directors, assisting with the organization's planning and leadership in the steel construction industry.
| Oct 25, 2011
Commitment to green building practices pays off
The study, conducted by the Pacific Northwest National Laboratory, built on a good indication of the potential for increased productivity and performance pilot research completed two years ago, with similarly impressive results.